Marketing Operations Manager

Summary

The job is for a Marketing Operations Manager at Restaurant365, a SaaS company in the restaurant industry. The role involves managing marketing technology, supporting SDRs, cross-functional collaboration, project management, and process optimization. The candidate should have 3+ years of experience in Marketing Operations or similar roles, with a focus on SDR teams, proven experience with marketing and sales technology, exceptional project management skills, strong communication skills, and proficiency in data analysis.

Requirements

• 3+ years of experience in Marketing Operations (or similar Operations role), with a strong focus on supporting SDR teams
• Proven experience with marketing and sales technology, including Salesforce, Marketo, and other analytics tools
• Experience in a B2B environment, preferably within the software industry
• Strong understanding of the alignment between marketing and sales processes
• Exceptional project management skills with a track record of delivering complex projects on time and within scope
• Excellent problem-solving skills with the ability to identify and address operational inefficiencies
• Proficient in data analysis and reporting, with the ability to translate insights into actionable strategies
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams

Responsibilities

• Cross-Functional Collaboration: Strategic Alignment - Collaborate with Sales, Marketing, and other departments to align on goals, strategies, and execution; Liaison and Communication - Serve as the bridge between Marketing and Sales, fostering seamless communication and teamwork
• Marketing Technology Management: Technology Administration - Oversee the marketing technology stack (including Salesforce, Marketo, Marketo Measure Attribution, Drift Chat and Email, Salesloft, Ambition, etc.); Technology Implementation - Ensure that all systems are properly integrated, with accurate and consistent data flow across platforms
• SDR Team Support: Optimize Lead Flow - Streamline lead capture, qualification, and routing for the SDR team; Improve Data Quality - Ensure accurate and actionable lead data is passed from marketing to sales; Seamless Handoffs - Develop clear protocols for smooth transitions between marketing and sales; Enhance Processes - Create efficient lead scoring, routing, and tracking systems to boost SDR effectiveness
• Project Management: Timeline Development - Develop and manage detailed project timelines, outlining all tasks and milestones; Task Assignment - Ensure all tasks are completed on schedule by assigning responsibilities and setting deadlines; Project Progress Monitoring - Monitor project progress regularly, identifying any delays or issues; Cross-Functional Alignment - Coordinate cross-functional teams and manage resources effectively to achieve project goals
• Process Optimization: Process Gaps Identification - Identify opportunities for process enhancements by analyzing current workflows and gathering feedback from team members; Share Best Practice - Implement best practices to improve efficiency and effectiveness in marketing operations; Documentation - Document all processes thoroughly to ensure clarity and consistency

Benefits

• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives