Summary
The job is for a Marketing Operations Manager at Restaurant365, a SaaS company in the restaurant industry. The role involves managing marketing technology, supporting SDRs, cross-functional collaboration, project management, and process optimization. The candidate should have 3+ years of experience in Marketing Operations or similar roles, with a focus on SDR teams, proven experience with marketing and sales technology, exceptional project management skills, strong communication skills, and proficiency in data analysis.
Requirements
- 3+ years of experience in Marketing Operations (or similar Operations role), with a strong focus on supporting SDR teams
- Proven experience with marketing and sales technology, including Salesforce, Marketo, and other analytics tools
- Experience in a B2B environment, preferably within the software industry
- Strong understanding of the alignment between marketing and sales processes
- Exceptional project management skills with a track record of delivering complex projects on time and within scope
- Excellent problem-solving skills with the ability to identify and address operational inefficiencies
- Proficient in data analysis and reporting, with the ability to translate insights into actionable strategies
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Responsibilities
- Cross-Functional Collaboration: Strategic Alignment - Collaborate with Sales, Marketing, and other departments to align on goals, strategies, and execution; Liaison and Communication - Serve as the bridge between Marketing and Sales, fostering seamless communication and teamwork
- Marketing Technology Management: Technology Administration - Oversee the marketing technology stack (including Salesforce, Marketo, Marketo Measure Attribution, Drift Chat and Email, Salesloft, Ambition, etc.); Technology Implementation - Ensure that all systems are properly integrated, with accurate and consistent data flow across platforms
- SDR Team Support: Optimize Lead Flow - Streamline lead capture, qualification, and routing for the SDR team; Improve Data Quality - Ensure accurate and actionable lead data is passed from marketing to sales; Seamless Handoffs - Develop clear protocols for smooth transitions between marketing and sales; Enhance Processes - Create efficient lead scoring, routing, and tracking systems to boost SDR effectiveness
- Project Management: Timeline Development - Develop and manage detailed project timelines, outlining all tasks and milestones; Task Assignment - Ensure all tasks are completed on schedule by assigning responsibilities and setting deadlines; Project Progress Monitoring - Monitor project progress regularly, identifying any delays or issues; Cross-Functional Alignment - Coordinate cross-functional teams and manage resources effectively to achieve project goals
- Process Optimization: Process Gaps Identification - Identify opportunities for process enhancements by analyzing current workflows and gathering feedback from team members; Share Best Practice - Implement best practices to improve efficiency and effectiveness in marketing operations; Documentation - Document all processes thoroughly to ensure clarity and consistency
Benefits
- Comprehensive medical benefits, 100% paid for employee
- 401k + matching
- Equity Option Grant
- Unlimited PTO + Company holidays
- Wellness initiatives