Marketing Operations Lead

Summary

Join Experian, a global leader in data and technology, as a Marketing Operations Manager! This permanent, remote role based in Costa Rica offers the opportunity to oversee daily marketing operations, manage key projects, and optimize the LeanData platform. You will be responsible for evaluating marketing reports, providing insights to senior leadership, and enhancing reporting dashboards using Python and Tableau. The ideal candidate possesses 3+ years of B2B marketing operations experience in financial services, expertise in various marketing technologies, and strong analytical and project management skills. Experian provides a comprehensive benefits package including medical, life, and dental insurance, paid time off, performance bonuses, and more.

Requirements

• 3+ years of experience in marketing operations in a B2B environment within financial services
• Expertise in marketing and sales technology tools (Eloqua, Salesforce, Tableau, 6sense, Zoominfo, and Drift)
• Hands-on experience with LeanData, including building complex routing graphs, automating main processes, and collaborating with the Global teams and Marketing Operations leaders across the organization
• Analytical skills with experience in performance measurement, data visualization, and Return on investment analysis
• Present complex data to senior leadership
• Project management skills

Responsibilities

• Oversee daily marketing operations, optimizing workflows, tools, and reporting processes while being the primary liaison between teams (Business Development, Demand Gen, Digital, Events)
• Take on project management responsibilities, leading important projects from launch to completion, ensuring agreement on team goals and on-time delivery
• Manage and improve the LeanData platform, ensuring accurate lead routing, solving misattribution issues, and refining lead scoring models for improved funnel performance
• Evaluate monthly/quarterly marketing reports, delivering applicable insights on attribution channels, conversion rates, and campaign effectiveness to senior leadership
• Gain hands-on experience coding (Python) and analytics tools (Tableau) to automate processes, enhance reporting dashboards, and provide deeper insights into marketing performance
• Oversee all aspects of lead management, including lead uploads, routing accuracy, and issue resolution, ensuring a smooth integration with marketing campaigns and operational processes
• Improve lead automation and reporting processes, ensuring scalability and agreement on evolving our needs
• Develop reports on campaign performance, form/email activity, and contact engagement with a focus on year-over-year analysis, collaborating with data teams to ensure data quality and consistency

Benefits

• Medical, life and dental insurance
• Asociacion Solidarista
• International Share Save Plan
• Flex Work/Work from home
• Paid time off
• Annual Performance Bonus
• Education Reimbursement
• Family Bonding
• Bereavement Leave
• Referral Program