Brightwheel is hiring a
Marketing Operations Manager

Summary

Brightwheel is a remote early education technology company seeking a Marketing Operations Manager to join their team. The ideal candidate will manage marketing automation practices, collaborate with cross-functional teams, optimize marketing campaigns, and maintain data management best practices. They should have 5+ years of marketing experience, including 3+ years in marketing operations, expert-level proficiency in managing large-scale marketing automation systems, strong analytical skills, and excellent communication abilities.

Requirements

• 5+ years of experience in marketing, with 3+ years in marketing operations
• Expert-level proficiency in managing large-scale marketing automation systems (e.g. Hubspot, Marketo, Pardot) and Salesforce, as well as associated integrations
• Experience building marketing operations engine from scratch to full production
• Expert grasp of core marketing metrics and KPIs for SaaS software business
• Strong analytical skills; demonstrated ability to transform data into actionable insights
• Expertise in campaign management and tracking across multiple marketing channels, e.g. email, website, events, direct mail, digital ads; solid foundation in web analytics

Responsibilities

• Evolve our marketing automation practices, including managing our marketing tech stack, attribution, segmentation, lead scoring, and program execution
• Collaborate with Marketing, Sales, and other teams to continually improve marketing effectiveness, build scalable processes, and optimize our lead-to-closed won motion
• Partner cross-functionally to implement, measure, and optimize marketing campaigns, including influencing content, audience, cadence, and marketing systems/tools to maximize results
• Proactively identify risks or anomalies within our funnel, determine a course of action, then act decisively while balancing speed, agility and quality
• Collaborate with our Analytics team on the design, implementation, and optimization of demand generation reporting and campaign analysis; provide actionable insights and direction to enable data-driven marketing and sales decisions
• Maintain and improve best practices for data management and hygiene across our communication platforms

Benefits

• Premium medical, dental, and vision benefits
• Generous paid parental leave
• Flexible paid time off policy
• Monthly wellness and productivity stipend
• Learning & Development stipend