Lead Marketing Operations Manager

Summary

Join GoFundMe as our next Lead Marketing Operations Manager and play a pivotal strategic role in shaping and optimizing our marketing technology and data management systems. Guide the development of the marketing technology stack, ensuring seamless integration and optimization of software such as Salesforce, Marketo, 6sense, and Sendoso. Audit and enhance marketing’s data strategy, manage lead lists, and ensure data integrity. Work with Marketing Intelligence to create dashboards and reports, providing insights to improve performance. Optimize campaign processes, collaborate with teams to enhance lead management, and direct A/B testing efforts. Establish scalable processes for campaign and lead management. This role requires 8+ years of experience in marketing operations and deep expertise in top-of-funnel strategies. You will translate data into meaningful insights that drive business outcomes. GoFundMe offers competitive pay, comprehensive healthcare benefits, financial assistance for hybrid work and family planning, generous parental leave, flexible time-off, and mental health and wellness resources.

Requirements

• Have 8+ years of experience in marketing operations
• Possess deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth
• Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective
• Can prove your ability to translate data into meaningful insights that drive business outcomes
• Possess proficiency and familiarity with the following systems: Salesforce administration, reporting & dashboarding, Marketo marketing automation, Salesloft sales engagement administration, 6sense/Slintel administration, Qualified administration, Sendoso administration, Jira, Asana project management experience

Responsibilities

• Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, 6sense, and Sendoso
• Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions
• Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance
• Experience tracking and reporting on Account Journeys in relation to activities (marketing + sales) – creating repeatable processes
• Optimize the campaign response-to-MQR process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing
• Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies
• Work in tandem with an Email Marketing Manager to optimize Marketo and Salesforce integration including segmentation, duplicate records, etc
• Establish and maintain scalable processes to ensure best practices in campaign and lead management for inbound and outbound marketing
• Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies

Preferred Qualifications

Have defined and deployed privacy and consent management procedures to maintain compliance with regulations like GDPR and CCPA

Benefits

• Enjoy competitive pay and comprehensive healthcare benefits
• Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
• Participate in learning, development, and recognition programs to help you thrive and grow