Marketing Operations Technology Manager

Summary

Join Lyra Health as their Marketing Operations Technology Manager and lead the strategy, implementation, and optimization of their marketing technology stack. You will be responsible for managing core marketing technologies, integrating systems for seamless data workflows, and optimizing performance. This role requires expertise in Marketo, Salesforce, and 6sense, along with experience in data management, automation, and AI solutions. You will troubleshoot technical issues, develop reports, and provide training. This is a remote position based in the US, reporting to the Senior Director of Marketing Operations and Technology. The salary range is $106,000-$163,000 annually, plus generous benefits.

Requirements

• 8+ years of experience in marketing operations, with a strong focus on marketing technology management
• Expert-level proficiency in Marketo (including campaign management, lead scoring, automation, and reporting)
• Deep knowledge of Salesforce Sales Cloud, particularly around campaign, leads, contacts, accounts, opportunity and activity objects
• Deep understanding and hands-on experience with 6sense (or similar ABM platforms) for intent data, audience building, and orchestration
• Proven experience with LeanData (or similar lead-to-account matching and routing solutions)
• Experience leading the integration of various marketing technology platforms
• A strong aptitude for quickly learning and mastering new technologies
• A proactive and hands-on approach to problem-solving and technical troubleshooting
• Excellent communication, collaboration, and interpersonal skills

Responsibilities

• Own and manage Lyra's core marketing technology stack, including but not limited to Marketo, Clay, 6sense ABM and Sales Intelligence, 6sense Conversational email, Ringlead, and LeanData
• Lead the integration of all marketing technology tools, ensuring data accuracy, consistency, and efficient flow between systems
• Develop and implement automation workflows to streamline marketing processes
• Continuously evaluate and optimize the performance and effectiveness of our marketing technology stack
• Identify areas for improvement, implement best practices, and ensure scalability
• Design and implement data workflows between marketing and sales systems, ensuring accurate lead routing, attribution, and reporting
• Maintain data hygiene and integrity within the marketing database
• Leverage modern AI solutions such as Clay and Gemini to identify opportunities for process automation, data enrichment, and enhanced marketing effectiveness
• Serve as the primary point of contact for technical issues related to the marketing technology stack, providing timely and effective troubleshooting and support to marketing and sales users
• Develop and maintain reports and dashboards in Marketo, Salesforce, and Tableau to provide insights into marketing performance and operational efficiency
• Support and optimize our account-based marketing and selling motion through effective use of our technology stack, particularly 6sense and LeanData
• Create and maintain comprehensive documentation of marketing technology processes and provide training to sales and marketing teams

Preferred Qualifications

• Marketo certification preferred
• Experience with sales engagement platforms such as Outreach
• Experience working with integration tools like Zapier, Workato etc
• Certified in administration for Salesforce Sales Cloud, LeanData and 6sense
• Practical experience leveraging AI solutions like Clay and Gemini for marketing automation and data enrichment
• Demonstrated ability to create insightful reports and dashboards in Salesforce and Tableau

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!