Remote Marketing Program Manager

Summary

Join Thyme Care as Senior Marketing Program Manager to execute and automate member enrollment and ongoing engagement strategy, working collaboratively across teams to deliver member-focused marketing strategies for Thyme Care. As a key role in driving results through stellar communication skills with clients, you will play a crucial part in shaping a strategic, data-driven, and creatively adept approach that resonates effectively with potential members and providers.

Requirements

• Experience with marketing automation journey builds, HTML, marketing automation, project management, and excellent communication skills
• Bachelor’s degree in a related field

Responsibilities

• Leveraging subject matter expertise in email marketing, direct mail, and SMS, you’ll manage B2C and provider programs leveraging marketing automation tools to build journeys using data and marketing best practices to inform campaigns
• Develop and optimize awareness, enrollment, and engagement campaigns across various partnerships that grow brand presence
• Working with cross-functional teams, you’ll develop and execute member journey maps to inform campaign builds and patient segmentation to build personas over time
• You will leverage Looker and other data modeling tools to understand, attribute, and develop marketing and engagement performance reports and offer solutions for challenges
• You’ll be obsessed with ensuring our members have the best experience with Thyme Care and have the empathy to meet those living with cancer where they are. You know that spam, unclear instructions, and unnecessary clicks/forms/inputs can be incredibly frustrating and can cause members to disengage
• You’ll be the power user of our marketing automation software and programs, establishing best practices, organized lists and understanding the technology to execute
• A core measure of success will be to establish strong cross-functional relationships with various stakeholders across the organization
• You’ll be responsible for marketing automation campaign performance and management and for supporting marketing project management using project management software to ensure timely deliverables
• Know the ins and outs of our Enrollment policies and procedures, escalation pathways, product workflows, communications best practices, and documentation standards
• Be responsible for member engagement processes, including strategy development, content creation, collaboration with design teams, and successful campaign execution
• Define Thyme Care’s marketing productivity and outcome metrics, and surface trends in direct member communications informing investment
• Handling multiple projects simultaneously will demonstrate strong project management and organizational skills. Efficiency and meticulous attention to detail will enhance productivity

Benefits

• Competitive salary range ($130,000 - $145,000)
• Equity and cash compensation options