Marketing Program Manager

Summary

Join our marketing team as a Marketing Program Manager to implement and execute targeted marketing programs and events across key markets in North America, generating qualified leads, creating sales pipeline, and elevating brand presence.

Requirements

• 1-3+ years of experience in campaign marketing, event marketing, or related roles, preferably in B2B SaaS
• Bachelor’s degree in marketing, business, or related field
• Previous experience managing events and marketing campaigns that drive lead generation and revenue growth
• Strong project management skills with the ability to manage multiple initiatives simultaneously, with accuracy, thoroughness, and meeting tight deadlines
• Strong written and verbal communication skills
• Creative and detail-oriented, with a passion for delivering high-quality, memorable event experiences
• Experience managing budgets across multiple programs and campaigns, while measuring results and adjusting strategies for improvement
• Self-starter with a proactive attitude, capable of thriving in a fast-paced, dynamic environment
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and marketing automation systems including HubSpot

Responsibilities

• Plan, implement, and optimize marketing programs, campaigns, and events to drive lead generation, brand awareness, and sales growth across key markets
• Oversee the full lifecycle of marketing initiatives, from concept and planning to execution and analysis, ensuring programs align with business goals and deliver measurable results
• Work closely with sales, product marketing, content, and operations teams to ensure marketing programs support overall business objectives and sales pipeline creation
• Analyze campaign performance, provide actionable insights, and adjust strategies to improve ROI and achieve revenue targets
• Manage program budgets, ensuring all marketing initiatives are executed within financial parameters while maximizing ROI
• Foster relationships with external vendors, agencies, and partners to ensure a collaborative, successful execution of programs
• Stay up to date with industry trends, competitor activities, and market conditions to continuously refine marketing strategies
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets

Benefits

• Competitive pay
• Medical, Dental and Vision benefits including HSA/FSA
• 401k with Employer Match
• 100% paid short term and long-term disability insurance
• PTO plan and 10 paid company holidays