Regional Marketing Program Manager

Summary

Join Tanium as a Marketing Program Manager to strategize and manage integrated marketing campaigns across North America. You will execute and analyze hosted and third-party events, driving pipeline generation. This role involves developing customer journey support programs, managing "Always on" campaigns, collaborating with regional teams on tradeshows, and ensuring team enablement. Data analysis and performance reporting are key, along with vendor management and budget tracking. The ideal candidate will have strong program management skills, experience in executing multiple marketing programs, and proficiency in Marketo, Swoogo, and Salesforce.

Requirements

• Strong program management skills, experienced in executing multiple marketing programs and initiatives at once, in a fast-paced, deadline-intensive environment
• Take the initiative to evaluate program effectiveness and look for ways to drive efficiencies in the deliverables & processes
• Demonstrate cross-functional leadership in driving urgency to ensure programs are launched in a timely manner and executed with precision
• Have an analytical mindset, enjoy “being in the weeds” of the MarTech stack, and be proficient in Marketo, Swoogo, and Salesforce
• 3-5 years developing and executing marketing events and strategic programs
• BA or BS in marketing, communications, advertising or related field

Responsibilities

• Develop strategies and programs to support the customer journey, from top of funnel brand awareness campaigns to customer retention activities
• Execute “Always on” campaigns, working cross-functionally with product marketing and technical teams to ensure content is refreshed to align with Tanium’s latest and greatest initiatives
• Collaborate closely with our dynamic regional marketing team to own the logistics and execution of regional tradeshows, increasing our presence and ROI with creative targeted promotional and onsite strategies
• Ensure team-wide enablement assets are maintained with the latest information and process guidelines
• Aggregate data and anecdotal insights to present on event performance against the goals set, continuously improving programs by suggesting new iterations and strategies
• Work with vendors to negotiate NAM-wide, multi-event contracts & deliverables and onboard new vendors by following our internal processes
• Track programmatic spend to ensure we stay within budget with an emphasis on ROI

Benefits

• Medical, dental and vision plan
• Family planning benefits
• Health savings account
• Flexible spending account
• Transportation savings account
• 401(k) retirement savings plan with company match
• Life, accident and disability coverage
• Business travel accident insurance
• Employee assistance programs
• Disability insurance
• Other well-being benefits
• Equity awards
• 5 days of volunteer time off (VTO)