aPriori Technologies is hiring a
Marketing Programs Manager

Summary

The job description is for a Marketing Programs Manager role in a dynamic company, aPriori, based in Concord, MA or remotely in the New England area/ East Coast preferred. The role involves developing and executing multi-channel campaigns to drive demand, acquisition, and pipeline growth.

Requirements

• Expert knowledge of a wide variety of demand generation fundamentals; online advertising, remarketing, webinars, events, paid media, email marketing and email nurtures, chat playbooks, direct mail, partner collaborations, etc
• Strong project management skills, extreme attention to detail, and the ability to manage and prioritize a large volume of projects and tasks at a given time
• Highly analytical with an appreciation for data, the ability to track KPIs, identify trends, and the mindset to think strategically and make data-driven decisions
• Ability to effectively review, edit, and approve all copywriting and design elements within your campaigns to produce cohesive, high-quality outputs
• A dynamic, influential individual with determination, ambition, and resilience, dedicated to achieving exceptional performance outcomes
• 5-7 years of experience in B2B demand generation / marketing program management
• Expertise in a well-rounded tech stack. Marketo, 6Sense, Asana, LinkedIn Campaign Manager, Zoom, Salesforce, Drift, Sendoso, Hot Jar, Google Analytics, all strongly preferred
• Account based marketing experience strongly preferred

Responsibilities

• Work closely with the Director of Demand Generation to understand our account-based marketing strategy and empower yourself to lead campaigns that drive impactful results aligning with our team’s goals and KPIs
• Design, build, execute, and manage multi-channel campaigns, collaborating and partnering with internal and external stakeholders
• Leverage a mix of different tactics to support and fuel account progression, through expanding our reach and engagement within our target accounts, and growing our marketable database
• Monitor, analyze, optimize, and report on all program performance, effectively communicating successes and learnings, and making data-driven decisions and recommendations
• Leverage Asana to effectively manage your large volume of projects and provide visibility into the real-time status of each initiative

Benefits

• A team environment where your experience is valued, your voice is heard, and the work that you do makes an impact for our customers and employees
• Competitive compensation in a dynamic, growing innovative environment
• A competitive benefits package which includes medical, dental, and vision for employees and their dependents, life, disability, flexible spending accounts, 401k match, career-growth opportunities, flexible time, and paid time off benefits – including aPriori days