Marketing Specialist

Summary

Join Becker as a Product Marketing Specialist and lead marketing programs to boost the growth of Becker Exam Review and Continuing Education product lines. You will collaborate with marketing leadership on various aspects of product marketing, including strategy, market analysis, revenue forecasting, creative development, and multi-channel campaign management. This role involves managing campaigns across digital and traditional channels, targeting both B2C and B2B audiences. Responsibilities include leading multi-channel marketing campaigns, developing creative briefs, analyzing program results, supporting strategy development, and partnering with product and curriculum teams. You will also develop and execute CPE customer onboarding, engagement, and retention strategies. The ideal candidate will possess strong leadership, analytical, and communication skills.

Requirements

• Two to four years of marketing experience
• Bachelor’s Degree in marketing, communications or related field
• Strong leadership, time management, organizational skills and attention to detail
• Ability to juggle multiple projects in a fast-paced environment
• Ability to analyze marketing campaigns, data, and present results
• Ability to track and measure major KPIs (key performance indicators)
• Strong presentation and communication skills
• Ability to work independently and collaborate with team members
• Strong analytical and decision-making skills
• Extremely detail oriented and acute attention to accuracy
• Excellent written and verbal communication skills, with strong editing capabilities
• Understanding of marketing and business development principles

Responsibilities

• Lead multi-channel marketing campaigns including but not limited to direct mail, print, email and web assets
• Develop creative briefs, work with internal creative, production, web and email teams to execute programs and campaigns
• Analyze and present results of marketing programs
• Support managers in strategy development, market and competitive analysis, marketing research and product positioning
• Partner with product and curriculum team to identify courses and exam review features to promote in marketing campaigns and collateral
• Develop and execute CPE customer onboarding, engagement and retention strategies
• Other duties as assigned

Preferred Qualifications

• B2B marketing experience
• Education industry experience