Marketing Specialist

Summary

Join Kasada's marketing team as a Marketing Specialist and play a key role in expanding demand generation efforts. You will support key marketing functions driving sales growth by coordinating targeted outreach, managing automated email campaigns, and engaging prospects through multiple channels to increase lead conversion. The role involves supporting campaign operations, facilitating outreach, collecting and utilizing campaign data, creating content, automating campaigns, and preparing for field events. You will work remotely alongside marketing and sales leaders across the US and Australia. This is a part-time contract role, requiring 1-3 years of experience in marketing campaign management, preferably in B2B. Kasada is an inclusive team and encourages applications from all qualified individuals.

Requirements

• 1-3 years in marketing campaign management, preferably in the B2B space
• Experience with email marketing platforms and drip campaigns
• Ability to engage and interact within professional forums and membership groups
• Excellent communication skills and attention to detail
• Familiarity with the cybersecurity landscape or a willingness to learn

Responsibilities

• Support campaign operations: Ensure the smooth and efficient execution of our ongoing marketing campaigns
• Coordinate and facilitate outreach efforts
• Data collection and utilization: Assist with collecting key campaign data for use in public assets, reports, and social content, including analysis of cybersecurity trends and metrics
• Content creation: Support the development of assets such as blogs, web pages, and social posts, using data insights to fuel content strategies
• Campaign automation: Help set up automated follow-up campaigns after initial sales meetings to nurture prospects
• Aggregate monthly reports of campaign metrics to track performance and impact
• Help prepare in-person field events and actioning leads