User Marketing Specialist

Summary

Join Xometry, a company connecting innovators with manufacturers, as a User Marketing Specialist for Thomasnet. You will execute marketing strategies to increase user traffic and engagement. This role involves creating and managing campaigns, analyzing performance, and collaborating with cross-functional teams. You will leverage data-driven insights to optimize user acquisition and retention. The ideal candidate possesses experience in B2B marketing, specifically within a marketplace setting, and strong analytical and communication skills. This is a remote position.

Requirements

• 2+ years of relevant experience in buyer marketing, preferably in a Marketplace and/or B2B setting
• Advanced English level (Required)
• BA/BS degree with a strong academic record
• Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker
• Proficiency in advertising platforms (Google, Facebook, LinkedIn)
• Experience executing customer marketing plans in a digital marketplace
• Experience working cross-functionally with operations, sales, product and services teams
• Excellent communication, writing and presentation skills, with high attention to detail
• Demonstrated ability to define/undertake work assignments with minimal supervision
• History of teamwork and willingness to roll up one’s sleeves to get the job done
• Experience in project management skills, with ability to organize and prioritize
• Experience with creating user flows and managing customer experience through different channels of communication
• A willingness to think creatively, test frequently and learn from failures

Responsibilities

• Create, execute, and support marketing strategies to grow user traffic and evaluation sessions on Thomasnet
• Identify the target audience and assess outreach strategies and channels
• Research appropriate media channels for target audience and work closely with cross-functional teams to measure results, create a testing plan, and implement new campaigns
• Execute campaigns to get first-time user to visit the site and retain previous users to make Thomasnet their go-to platform for sourcing
• Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
• Achieve campaign objectives/KPIs and roadmap of campaigns
• Manage digital platforms for ad hoc and regularly scheduled campaigns
• Support in the execution of campaigns for demand generation side of the Thomas marketplace
• Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do

Preferred Qualifications

Please submit your resume in English

Benefits

#LI-Remote