Marketing Specialist

Summary

Join Teikametrics as a Marketing Specialist and play a crucial role in executing and optimizing marketing campaigns across various channels. Collaborate with cross-functional teams to boost brand visibility, engage audiences, and drive demand. The ideal candidate is organized, creative, and data-driven, with experience in social media, events, email campaigns, paid media, and SEO. Teikametrics offers a remote-first culture, valuing impact over location, providing flexibility to work when most productive. We are a growth-stage company with the stability of a market leader, utilizing cutting-edge AI technology. Join our mission to be the world's leading Marketplace Optimization Platform.

Requirements

• 2-4 years of experience in marketing, with a focus on social media, events, digital marketing, and SEO
• Strong understanding of B2B marketing, demand generation, and lead nurturing strategies
• Experience with social media platforms, scheduling tools, and analytics
• Familiarity with event planning, webinar platforms (Goldcast experience a plus), and virtual event execution
• Hands-on experience with media buying, PPC campaigns, or paid social media advertising
• Proficiency in email marketing tools (HubSpot, preferred)
• Basic knowledge of SEO and website tools (Wordpress, Google Analytics, SEMrush, Moz) and keyword optimization
• Excellent written and verbal communication skills, with strong attention to detail
• Ability to manage multiple projects, meet deadlines, and work collaboratively across teams

Responsibilities

• Develop and execute an engaging social media content strategy across platforms such as Meta, LinkedIn, TikTok, YouTube and Twitter
• Manage content creation, scheduling, and posting while maintaining brand voice and consistency
• Monitor engagement metrics, respond to audience interactions, and optimize social campaigns for better performance
• Plan, coordinate, and execute Teikametrics’ presence at industry tradeshows and conferences
• Work with sales and leadership teams to ensure seamless event execution, including booth setup, sponsorships, and promotional materials
• Track event ROI by capturing leads and measuring engagement
• Develop and manage a webinar strategy, coordinating speakers, content, and promotion
• Work closely with internal teams and industry experts to deliver insightful and engaging webinars
• Track attendance, engagement, and post-webinar conversions
• Execute and optimize paid media campaigns, including sponsored content, display ads, and industry partnerships
• Collaborate with vendors and agencies to ensure ad placements align with business objectives
• Monitor campaign performance and make data-driven recommendations for improvements
• Develop and manage email campaigns to nurture leads, engage customers, and promote events and content
• Create compelling email copy, design templates, and segment audiences for targeted messaging
• Analyze email performance and implement A/B testing to optimize engagement rates
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings
• Collaborate with content and web teams to optimize landing pages, blog posts, and website performance
• Track and report on organic search performance and make recommendations for improvement

Preferred Qualifications

• Goldcast experience
• HubSpot proficiency

Benefits

• Competitive cash
• A robust benefits package effective on day one!
• Generous stock option packages and investment opportunities
• Remote friendly - we hire in 25 states and 3 countries
• Unlimited Paid Vacation Policy
• Flexible work schedule - work when you’re most productive and effective!