Remote Marketing Strategy Lead

Summary

The job is for a Marketing Strategy Lead (Content & Copy) at Massive Rocket, a remote role reporting to the Strategy Director. The role involves understanding key stakeholders, anticipating current and future interests, shaping the brand's point of view, managing marketing activities, producing credible content, and designing guidelines for the rest of the business.

Requirements

• Content Strategy Development: Demonstrated experience translating complex information into compelling content strategies designed for various audiences
• Content Creation Across Formats: Proven track record writing and editing different content types including blog posts, social media updates, website copy, thought leadership pieces, and potentially scripts for videos/podcasts
• Audience Analysis and Research: Documented success in proactively studying what different audiences find relevant. This includes digging into online content, interviews, community sessions, etc. to understand interests and needs
• Design Thinking: Experience with applying visual design principles to content, or a strong understanding of how content and design work together. This would include setting guidelines and working effectively with designers or actual deign experience
• Brand Consistency: A history of creating and enforcing content quality guidelines across various channels/touchpoints that ensure a clear brand voice and message
• Sales/Partner Enablement: Experience creating content that supports sales cycles and the onboarding/education of business partners
• Tech or SaaS background: The ideal candidate would have familiarity with technology or SaaS products/services

Responsibilities

• Understand our key stakeholders (customers, partners, and team) and define what relevant means to them
• Anticipate current and future interests to make our business relevant
• Point of view. - Shape and communicate Massive Rocket’s point of view through every touchpoint from Marketing, to Sales, to Delivery
• Marketing & Insights. - Manage marketing activities to generate demand and increase awareness, covering branding, digital marketing, lead generation, and content creation
• Produce credible content that engages and educates
• Design guidelines for the rest of the business. - design and enforce visual and written content quality guidelines across the business across every single touchpoint

Benefits

• Fast-moving environment – you will never stop learning and growing
• Supportive and positive work culture with an emphasis on our values
• International presence – work with team members in Europe, the US, and around the globe
• 100% remote forever
• Flexible Vacation Policy
• Career progression paths and opportunities for promotion/advancement
• Organised team events and outings