Remote Marketing Technology Manager

Summary

Join OpenTable, a global leader in hospitality, as the Marketing Technology Manager and drive marketing operations forward with expertise in Marketo and Salesforce.

Requirements

• Bachelor’s degree, or equivalent experience, and a minimum of 6 years of marketing operations experience, including technical project management and marketing campaign management
• Experience with Marketo and Salesforce sales and marketing products is a requirement
• Knowledge of digital ad operations; hands-on experience a plus (ie. experience with Google Analytics and Google Tag Manager)
• Knowledge of marketing technology operation trends and standard processes
• Expert level organization and planning skills required
• Excellent verbal and written communication skills
• Advanced Excel skills and a mind for analytics
• Ability to manage multiple priorities and meet deadlines

Responsibilities

• Oversee and optimize the marketing technology stack, including Marketo and Salesforce, to support marketing campaigns and lead generation efforts
• Use APIs and tools like Zapier to connect different marketing and lead generation partners, ensuring seamless data flow and process automation across systems
• Develop and implement lead generation strategies that apply the marketing tech stack to attract, nurture, and convert leads into qualified opportunities for the sales team
• Ensure the accuracy and integrity of marketing data in all systems. Analyze data to measure the effectiveness of marketing campaigns and provide insights for improvement
• Collaborate with the marketing team to implement campaigns, track performance, and report on metrics. Provide recommendations for optimizing campaigns based on data analysis
• Find opportunities for process improvements within marketing operations and lead management to implement standard processes to enhance efficiency and scalability
• Work closely with cross-functional teams, including sales, IT, and product, to ensure alignment and drive marketing initiatives forward
• Own the email marketing strategy and execution in Marketo, including customer database segmentation, behavior-based triggers, and managing automated email workflows to drive customer engagement and lead nurturing

Benefits

• Paid Time Off - 20 days a year
• Birthday/celebration PTO - 1 day
• Annual company weeks off
• Flexible sick time off
• Paid volunteer time
• Parental Leave Benefits
• Dental & Vision Insurance
• Life & Disability Insurance
• Group RRSP and DPSP
• Major Medical Insurance (dependent care options)