Martech Operations Manager

Summary

Join SentinelOne as the MarTech Operations Manager and become the driving force behind the success of our key ABM, Content Experience, and Conversational Marketing platforms. You will own the entire platform lifecycle, from defining requirements to optimizing configurations and managing daily operations. Collaborate with marketing, sales, and cross-functional teams to ensure alignment with business goals. Analyze platform performance and campaign metrics to generate actionable insights and foster user adoption. This role requires extensive experience in marketing technology and product management, with a strong focus on ABM, Content Experience, and Conversational Marketing platforms. Strong problem-solving, communication, and collaboration skills are essential for success in this dynamic environment.

Requirements

• Bachelor’s degree in Marketing, Business, IT, or a related field; advanced degree preferred
• 5+ years in marketing technology or product management, with hands-on expertise in ABM, Content Experience, and Conversational Marketing platforms
• Strong understanding of marketing principles, customer journeys, and campaign optimization strategies
• Ability to analyze platform usage and campaign metrics, deliver actionable insights, and optimize performance
• Ability to clearly communicate technical concepts to non-technical stakeholders and collaborate across teams
• Proven ability to design and deliver training programs to maximize user adoption of platforms
• Familiarity with data privacy and compliance standards (e.g., GDPR, CCPA) and their implications for MarTech tools
• Strong organizational and troubleshooting skills, with the ability to manage multiple priorities and address technical challenges effectively

Responsibilities

• Serve as the primary owner of our ABM, Content Experience, and Conversational Marketing platforms
• Manage daily operations, overall performance, and act as the primary point of contact for troubleshooting, user support, and addressing technical issues
• Define and document platform requirements, ensuring alignment with marketing and sales strategies
• Optimize platform configurations to maximize functionality, scalability, and ROI
• Define and maintain a product roadmap for continuous enhancement and optimization of Demandbase, PathFactory, and Qualified, prioritizing based on stakeholder feedback and strategic goals
• Analyze platform usage data and campaign performance metrics, providing actionable insights to improve targeting, engagement, and conversions
• Develop and track KPIs for the platforms, ensuring alignment with business objectives and measurable success
• Establish and enforce best practices for the use of these platforms, ensuring compliance with data security and privacy regulations
• Monitor platform updates and new features, assessing their potential impact and implementing changes as needed
• Design and deliver training programs, resources, and documentation to enable teams to leverage the platforms effectively
• Communicate platform updates, insights, and opportunities to stakeholders, ensuring alignment on goals and outcomes

Benefits

• Medical, Vision, Dental
• 401(k)
• Commuter
• Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events