Senior Marketing Operations Manager

Summary

Join Signifyd as a Senior Marketing Operations Manager and own end-to-end marketing functions, from system administration and strategic planning to campaign execution. You will drive marketing campaign strategies, optimize processes, manage the marketing tech stack, and refine top-of-funnel processes. This role requires administering marketing tools like Marketo, 6sense, and Bizible, ensuring their optimal use by GTM teams. Collaboration with the RevOps organization to improve GTM data, tools, and insights is crucial. You will partner with global marketing and sales teams on strategic initiatives, define business challenges, and improve marketing efficiency. The ideal candidate possesses strong analytical and detail-oriented skills, along with experience in marketing operations and a modern marketing tech stack.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years of experience in Marketing Operations, with 3 years experience administering marketing tools and systems
• Advanced knowledge of a modern marketing tech stack, including marketing automation (Marketo certification strongly preferred) and Salesforce
• Highly organized project manager who can balance multiple priorities and deadlines, both independently and as part of a team
• Experience supporting a global marketing team with EMEA and LATAM partners
• Ability to translate high-level GTM strategies into system and process requirements
• Team-first mentality with experience working cross-functionally with Marketing, Partnerships, Sales,, Finance, and Legal teams
• Strong verbal and written communication skills
• Passionate about Marketing/Revenue Operations and staying current with industry trends
• Thorough understanding of the B2B sales process

Responsibilities

• Partner with the global Marketing & Sales team to advance strategic initiatives and Objectives and Key Results (OKRs), including campaign tracking, lead scoring/routing, multi-touch attribution tracking, Account-Based Marketing (ABM) programs, and dynamic account prioritization
• Work as a strategic consultant and partner to the marketing team to define business challenges/gaps and scope projects to address these
• Work to future-proof our marketing function by improving working methods, creating efficiency/scale, and challenging the status quo
• Oversee the operational aspects of campaign planning, execution, and measurement. Roll up your sleeves to keep day-to-day tasks and deliverables on track
• Design and deploy processes that allow the broader Marketing and GTM team to be self-sufficient in creating/managing repeatable and scalable marketing campaigns
• Collaborate with Marketing, Partnerships, and Sales teams on the development of Intent and Targeting strategies powered by 6sense
• Develop and document Marketing and RevOps processes and best practices, supporting internal stakeholders with ongoing training and enablement
• Provide general Marketing and RevOps support (e.g. list imports, data hygiene projects, email and form testing, etc.)
• Administer tools and systems changes to facilitate process automation and improvements that enhance GTM efficiency
• Architect and configure Marketo and other tools to support effective campaign execution/tracking and lead scoring/routing processes to drive pipeline growth
• Create documentation and enablement collateral on key marketing tools and systems
• Support vendor management, including renewals/upgrades/downgrades and keeping up-to-date on the latest marketing tools that can be incorporated into existing GTM processes and customer journeys
• Maintain a healthy database by running data hygiene initiatives, automation audits, lead and asset management, etc
• Minimize “bad data” leads entering Marketo and Salesforce through maintenance of filters and controls (e.g. email checks, data scrubs)
• Perform ad hoc system analysis and troubleshooting to ensure each platform is operating properly and no errors are taking place behind the scenes
• Handle ad hoc inbound requests and tickets to support the marketing team's GTM strategies

Preferred Qualifications

• Experience with Bizible, 6sense, LeanData, etc
• Experience with Project Management tools like Jira or Monday.com

Benefits

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag