Media Buyer

Summary

Join Landed as a skilled Meta Media Buyer to manage and optimize campaigns on Meta (Facebook and Instagram), driving conversions and maximizing ROI. You will be responsible for the entire campaign lifecycle, from strategy to analysis, and will collaborate with internal and external teams. This role requires expertise in media buying, budget management, data analysis, and A/B testing. You'll leverage tools like HubSpot and Go High Level, and stay updated on industry trends. Landed offers a competitive salary, time off, and the opportunity to work remotely.

Requirements

• Plan, manage, and optimize paid media campaigns with a primary focus on Meta
• Strategize and implement effective budget management from the start, ensuring cost-efficient campaigns with strong ROI
• Collaborate on creative development, including ad copy, visuals, and messaging, to align with client objectives and audience insights
• Use tools like HubSpot and or Go High Level to track performance, manage workflows, and ensure seamless client communication
• Analyze data from paid media campaigns, identify actionable insights, and implement strategies for continual improvement
• Conduct A/B testing and conversion rate optimization to enhance campaign effectiveness
• Partner with internal teams and external stakeholders to align campaigns with overarching marketing strategies
• Stay informed on industry trends, emerging platforms, and innovative techniques to keep campaigns ahead of the curve
• Handle reporting, providing clear performance metrics, insights, and recommendations to management and clients

Responsibilities

• Plan, manage, and optimize paid media campaigns across platforms including Meta, YouTube, TikTok, and AdRoll to achieve client goals
• Strategize and implement effective budget management from the start, ensuring cost-efficient campaigns with strong ROI
• Collaborate on creative development, including ad copy, visuals, and messaging, to align with client objectives and audience insights
• Use tools like HubSpot and Go High Level to track performance, manage workflows, and ensure seamless client communication
• Analyze data from paid media campaigns, identify actionable insights, and implement strategies for continual improvement
• Conduct A/B testing and conversion rate optimization to enhance campaign effectiveness
• Partner with internal teams and external stakeholders to align campaigns with overarching marketing strategies
• Stay informed on industry trends, emerging platforms, and innovative techniques to keep campaigns ahead of the curve
• Handle reporting, providing clear performance metrics, insights, and recommendations to management and clients

Benefits

• You'll work with a dynamic team in a creative and fast-paced environment
• You'll get a great salary and time off
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)