Member Growth Manager

Summary

Join Virta Health as a Manager, Member Growth and play a key role in scaling member awareness communications to drive engagement and enrollment. You will secure communication access, refine best-performing playbooks, and implement automated strategies. This role requires a strategic mindset and collaboration with various teams. You'll receive mentorship, hands-on experience, and growth opportunities. Virta values curiosity, impact, and collaboration, offering a chance to make a real difference in healthcare while advancing your career.

Requirements

• 6+ years of experience in customer or growth marketing, with a focus on B2B2C and healthcare (ASOs, health plans, or employers preferred)
• Strong project management and prioritization skills, balancing multiple initiatives while driving high-impact outcomes
• Excellent communication, influence, and negotiation skills, securing marketing access and advocating for scalable strategies
• Data-driven and analytical, using insights to optimize performance, refine strategies, and scale best practices
• Ability to simplify complexity and scale impact, balancing customization with efficiency while collaborating across teams
• Strategic understanding of marketing channels, ensuring the right mix is used to maximize awareness, engagement, and enrollment

Responsibilities

• Drive scalable, automated member growth strategies within ASO, partnering with the Sr. Manager, Member Growth (ASO) to refine and implement strategies that increase awareness and enrollment
• Represent Virta with ASO clients, building relationships and securing commitment to sustained access for long-term growth
• Advocate for increased communication access, selling data-backed strategies to expand member touchpoints and improve engagement
• Collaborate across teams to scale member growth in a rapidly growing ASO space, ensuring seamless execution with minimal customization
• Prepare co-branded materials and ensure member communications are effectively implemented
• Deeply understand Virta’s ASO and scalable member growth strategies by learning existing playbooks, customer dynamics, and execution frameworks
• Build relationships across key accounts and internal teams, ensuring alignment on execution priorities and scalable growth opportunities
• Assess and document current execution processes, identifying areas to improve efficiency and enhance scalable outreach strategies
• Take ownership of execution for a set of ASO accounts while also supporting health plan member growth efforts, ensuring playbooks are implemented effectively and identifying opportunities for refinement
• Partner with the Sr. Manager, Member Growth (ASO), to refine strategies, share learnings, and drive continuous improvements in scalable execution

Benefits

• Mentorship
• Hands-on experience with performance-driven decision-making
• Opportunities to grow
• Remote work
• Compensation range: $115,000 - $135,000