Omnichannel Marketing Manager

Summary

Join Once Upon a Farm as their Omnichannel Marketing Manager and play a crucial role in driving multichannel growth across key accounts. You will lead annual planning for shopper marketing, ensuring growth through key account marketing and retail media, and integrating key account programs into content calendars. Collaboration with various teams, including sales, MarComm, and eComm/shopper teams, is essential. You will also manage reporting, support DTC initiatives, and serve as a key point of contact for the sales team. This role requires managing up to two direct reports and involves up to 10% travel, although it's a remote position. The ideal candidate possesses strong marketing experience, digital expertise, and exceptional communication skills.

Requirements

• BA/BS in Business Administration, Marketing, Advertising, or a related field, or equivalent years of experience, required
• 4+ years of related marketing experience in shopper marketing, digital marketing, and/or eCommerce, ideally in the CPG/startup food space
• Omnichannel mindset with the ability to plan & execute across channels
• Strong project management and organizational skills
• Exceptional communication, writing, and presentation skills
• Ability to work effectively in a team environment
• Remarkable attention to detail and proven track record of managing multiple projects to meet deadlines in a fast-paced environment
• Mastery of Microsoft tools, including Excel and PowerPoint
• Solid knowledge of Outlook, Slack, and other professional platforms
• Genuine passion for improving childhood nutrition for a healthier and happier planet
• Must reside in the United States to be considered for this position

Responsibilities

• Lead annual planning for shopper marketing, including account-specific strategies, defining budget allocations and media plans by retailer, compiling past program results to inform future activations, and working with the sales team to understand growth goals
• Ensure growth through key account marketing and retail media for accounts such as Whole Foods Market/Amazon, Target, Walmart & Club, including online and in-store executions
• Ensure key account programs and launches are integrated into content calendars for owned channels
• Collaborate with MarComm on the execution of shopper-related activations with influencers to ensure objectives are met
• Together with the Associate Manager, own and present shopper marketing reporting from weekly and monthly display/paid search results compilations, weekly highlights, monthly sales share outs, and quarterly marketing reviews
• Collaborate closely with sales reps and directors to ensure that account performance objectives are being met, identifying when a shift in strategy might be necessary
• Maintain and update the Marketing Activation Calendar to ensure all shopper and omnichannel activations are captured
• Support DTC initiatives including the management of Rebuy, overseeing the eCommerce coordinator, and site merchandising
• Oversee retail.com & DTC content, working with brand and eComm/shopper teams to ensure all content is up to date and optimized for each retailer
• Serve as the key point of contact for the O’Farm sales team
• Act as manager to up to 2 direct reports

Preferred Qualifications

• Digital expertise with key retailers and platforms such as Instacart, a plus
• Experience with key digital metrics and paid search
• Experience with Shopify, a plus, or proven ability to quickly learn new technology
• Bonus points for prior experience with subscription-based DTC business
• Previous exposure to cross-functional work between Sustainability and Marketing preferred
• Desire to contribute to a dynamic, high-growth, purpose-driven work environment

Benefits

• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee covered at 100% on select plans, with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence