Senior Product Marketing Manager

Summary

Join Apollo.io, a leading go-to-market solution provider, as a Senior End-to-End Product Marketer. This critical role involves shaping product direction, collaborating with research and competitive intelligence, and driving GTM programs across marketing and sales to boost adoption and activation. You will synthesize market insights, launch new products, and enable sales success. Deep understanding of sales personas and experience in B2B SaaS are essential. The role is fully remote (North America-based) with occasional travel. Apollo offers a great compensation package, a supportive remote work culture, and opportunities for career development.

Requirements

• 7+ years of experience
• 4+ years of experience at a high-growth b2b SaaS company
• Experience partnering closely with product and influencing the product roadmap
• Experience conducting research - fielding surveys, conducting interviews - and performing light data analysis to inform strategic decisions
• Experience launching complex products with effective GTM campaigns that resonate with customers
• Excellent storytelling, communication, and presentation skills
• Strong cross-functional collaboration - great at working across many teams
• Bias toward action. Strong ability to get things done and move things forward

Responsibilities

• Synthesize market insights and gather customer feedback to inform and prioritize the product roadmap
• Launch new products and features to Apollo customers
• Run integrated GTM motions to grow product adoption, working collaboratively across marketing and sales
• Help customers be successful with effective enablement
• Enable sales to be successful with relevant content and materials
• Support the pilot of a managed service offering with marketing campaigns to drive interest and enablement materials to help sales land clients
• Deeply understand the personas for the outbound sales use case
• Work hand in hand with Product to shape product strategy and inform the roadmap
• Bring new products and features to market with integrated GTM motions
• Become an expert in email deliverability and have interest and curiosity to dive deep
• Drive awareness, acquisition and activation of product functionality
• Grow interest in a pilot managed service offering with marketing campaigns and enablement for sales

Preferred Qualifications

Experience with sales personas and/or in lead generation or sales engagement is a huge plus

Benefits

• Great compensation package
• Invest tremendous effort into developing our remote employees’ careers
• Fully remote (but must be based in North America) and will require occasional travel