Outbound Product Manager - Generalist

Summary

Join ServiceNow's CRM Workflow business unit as an Outbound Product Manager and play a crucial role in scaling our high-growth business. Develop high-quality enablement content showcasing product value, understand customer use cases to influence the product roadmap, and create best practice assets. Act as a trusted product evangelist within the financial services industry, collaborating with industry influencers and internal teams. Guide cross-functional execution of product strategy and go-to-market plans. Leverage your 8+ years of product management experience and proven ability to integrate AI into workflows. Deep GTM experience and strong customer orientation are essential. ServiceNow offers competitive compensation, benefits, and a flexible work environment.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
• 8+ years of Product Management or related experience
• Proven experience integrating AI into workflows, decision-making, or tools
• Strong background in CRM or BPM applications (especially cross-industry data models)
• Deep GTM experience and strong customer orientation
• Experience in PaaS/SaaS environments
• Experience working with industry influencers to evangelize products
• Exceptional written and verbal communication skills; ability to write GTM content
• Strong collaboration and people skills across teams and stakeholders

Responsibilities

• Develop high-quality enablement content that demonstrates product value—especially workflows and task orchestration for service teams
• Understand customer use cases and success outcomes to: Influence product roadmap
• Document insights for alignment with customer needs
• Create best practice assets to drive adoption by customers and partners
• Act as a trusted resource and product evangelist within the financial services industry
• Collaborate with: Industry influencers and strategic partners
• Inbound Product Management
• Product Marketing
• Product Success
• Technical Alliances
• Guide cross-functional execution of product strategy, release themes, and go-to-market (GTM) plans

Preferred Qualifications

• ServiceNow Certification (or actively working toward one)
• Financial services solutions background (optional but valued)

Benefits

• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan and family leave programs