Partner Marketing Manager

Summary

Join Carrum Health as a Partner Marketing Manager and play a pivotal role in expanding our influence with strategic partners and benefits consultants. You will collaborate with various teams to develop and execute impactful marketing strategies and campaigns. This full-time position offers a competitive salary ($105,000 - $125,000 plus bonus) and the opportunity to work in a dynamic, entrepreneurial environment. You will leverage multiple channels (email, social media, paid advertising, webinars) to engage target audiences and drive measurable results. Carrum Health offers a supportive and collaborative work culture with various benefits, including flexible schedules, remote work options, and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in B2B marketing, partner marketing, or channel marketing, with a focus on the healthcare, benefits, or consulting sectors
• Strong project management skills with the ability to juggle multiple campaigns and deliverables
• Proficiency with digital marketing strategies, including email, social media, paid advertising, and webinar promotion
• Exceptional written and verbal communication skills, with the ability to craft compelling messages that resonate with target audiences
• Experience in a collaborative, cross-functional environment, with a track record of successfully driving complex projects from concept to execution
• Data-driven mindset with a focus on KPIs and metrics to measure and optimize campaign effectiveness

Responsibilities

• Partner with consultant and partner sales leadership to define and develop marketing strategies that align with Carrum’s goals and resonate with benefits consultants and strategic partners
• Lead the creation and management of compelling marketing materials and campaigns, ensuring they are tailored to the specific needs of our target audiences
• Employ multiple channels, including email, social media, paid advertising, and webinars, to promote Carrum’s solutions to consultants and partners effectively
• Act as a strategic liaison between marketing, consultant sales, partner sales, demand generation, content marketing and sales enablement teams to ensure unified campaign execution
• Monitor campaign performance, assess results, and make data-driven decisions to continuously optimize engagement and impact
• Work closely with partner sales team to build and nurture relationships with strategic partners, understand their needs, and tailor campaigns that drive mutual growth

Benefits

• Stock option plan
• Flexible schedules and remote work
• Chicago and San Francisco offices available
• Self-managed vacation days, within reason
• Paid parental leave
• Health, vision, and dental insurance
• 401K retirement plan