Partner Marketing Manager

Summary

Join Triple Whale as a Partner Marketing Manager and play a pivotal role in driving revenue growth through strategic co-marketing initiatives. You will collaborate with agency and tech partners to design and execute impactful campaigns, manage partner relationships, and build scalable demand generation programs. This role requires strong communication, project management, and event planning skills, along with experience in B2B SaaS or e-commerce. You will work remotely within the US or Canada, contributing to a dynamic team focused on achieving measurable results. The position offers a competitive salary range of $75,000 - $110,000 annually.

Requirements

• 2+ years in partner marketing, co-marketing, or demand generation in a B2B SaaS or ecommerce tech environment
• Understanding of agency and tech partner ecosystems—how they operate and how to activate them for marketing success
• Proven ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment
• Excellent communication and stakeholder management—able to work both independently and collaboratively
• Experience planning and executing virtual events (e.g., webinars, co-branded campaigns), with knowledge of best practices for engagement and conversion
• Strong writing skills, with experience creating both long-form (ebooks, whitepapers) and short-form (email, social, blog) content
• Proficiency with project management tools to coordinate and track partner marketing initiatives
• Adaptability and problem-solving skills, with the ability to pivot strategies based on data and partner feedback

Responsibilities

• Design and execute co-marketing campaigns (webinars, content collaborations, email campaigns, events) to drive demand and generate leads with agency and tech partners
• Develop scalable demand generation programs that align with the broader business and messaging strategy
• Showcase partners to make key assets more impactful (websites, sales decks, partner directories, and content)
• Collaborate with internal teams and partners to create thought leadership content, including ebooks, case studies, “technology stack” solutions, and blog posts
• Track performance of co-marketing campaigns, ensuring all lead lists are properly submitted and imported into CRM (e.g., HubSpot) in a timely manner
• Organize and execute partner marketing efforts in alignment with revenue goals and OKRs
• Support partner program initiatives, including newsletters, town halls, tier awards, and product launch communications
• Ensure seamless coordination between internal teams (marketing, content, sales, product) and external partners to maximize campaign impact
• Plan and execute virtual partner-hosted and Triple Whale-hosted events, including webinars and digital summits
• For in-person events like industry conferences and private dinners, collaborate closely with the event marketing team to ensure seamless execution and partner involvement
• Identify strategic event sponsorship and speaking opportunities to maximize brand awareness and lead generation

Benefits

• This role is remote within the US or Canada
• $75,000 - $110,000 a year