Lingoda GmbH is hiring a
Performance Manager

Summary

Join Lingoda, a fast-growing online language partner, as a Senior Performance Manager to drive student community growth through PPC activities and optimize campaigns for maximum impact.

Requirements

• 7+ years of B2C Performance Marketing experience managing the Google Marketing suite (Paid Search, Demand Gen, YouTube) and Meta campaigns
• Deep understanding and current hands-on knowledge of marketing technologies and media platforms
• Strong analytical skills with experience using Looker Studio / Tableau for data visualisation and reporting
• Proactive, getting-it-done mindset - you are not afraid to get your hands dirty
• Experience in working with external partners (freelancers, agencies) is desirable

Responsibilities

• Implement & optimise our Performance Campaigns to acquire students whilst driving down Customer Acquisition Costs
• You are innovative with attention to detail to ensure excellent implementation and execution of all campaigns
• Regularly conduct detailed analyses to refine our strategies, drive efficiency and maximise the impact of investments on the business
• Lead the creative strategy for your channel, improving collaboration with the creative and the influencer teams
• Develop processes in order to streamline activity and seek and explore new opportunities
• Work closely with our agency and other Paid Channels to further develop hybrid growth strategies (i.e. whitelisting on Meta, YT retargeting with influencer content)

Benefits

• Approachable leaders and transparent communication - every voice counts at Lingoda!
• Company events and colleagues who are always happy to socialise + budgets towards team building events!
• An inclusive environment with great team spirit and passion for languages
• A well-structured and exciting onboarding process to set you up for success!
• The possibility to work remotely from your home or in the office located in the heart of Berlin
• Education funds because we want to see our people grow
• Free access to our language classes
• Mental Health programs
• Corporate benefits & pension funds
• 28 vacation days per year
• Free snacks & drinks at the office
• The modern hardware necessary for your work (n.a. for freelancers)