Director of Paid Marketing

Summary

Join us and help us create the best content, everywhere that matters. We are searching for an experienced Director of Paid Marketing with a strong academic background in business or any STEM-related major to support our growth.

Requirements

• Executive Stakeholder Management : Proven trajectory of managing stakeholders at the VP level or above
• People management: Experience overseeing and managing a team of direct collaborators
• Project Management: Experience managing client deliverables promptly
• Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team)
• Campaign Management: Expertise in running end-to-end campaigns—from ideation to pitch, creative briefing, implementation, and performance measurement
• Product: Excellent product sense and solving challenging problems with simple elegant product solutions
• Technical Skills: Proficient in paid ad platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.)

Responsibilities

• Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, LinkedIn, etc.)
• Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy
• Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale
• Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns
• Collaboration with Cross-Functional Teams: Work closely with the product, sales, and operations teams to align paid media strategies with broader business objectives
• Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness
• A/B Testing : Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts
• Market Research & Audience Insights : Stay on top of industry trends and conduct market research to understand the competitive landscape and find new opportunities to expand market reach

Benefits

• Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across the United States, Canada, Latin America and Europe
• Vacation & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible PTO
• Benefits - We will ensure you have quality health care coverage and opportunities to further your education