Director of Paid Marketing

Summary

Join Graphite, a technology-enabled growth agency, and become our Director of Paid Marketing. This fully remote role requires leading paid acquisition strategies across digital platforms, managing campaigns, optimizing channels, and analyzing performance data. You will collaborate with cross-functional teams, manage the marketing budget, conduct A/B testing, and stay updated on industry trends. The ideal candidate possesses expert-level paid search proficiency, exceptional data analysis skills, and experience managing stakeholders and teams. Graphite offers a flexible work environment, competitive compensation, flexible PTO, quality health care, and educational opportunities.

Requirements

• Executive Stakeholder Management: Proven trajectory of managing stakeholders at the VP level or above
• People Management: Experience overseeing and managing a team of direct collaborators
• Project Management: Experience managing client deliverables promptly. Leveraging communications to ensure all strategies and deliverables will be delivered on time
• Data Analysis & User Journey Obsession: Exceptional data analysis skills (you are the go-to spreadsheet person on your team). You fully understand and obsess over every step of the user journey from clicks to conversion, leveraging data to continuously improve campaign performance and identify areas of opportunity
• Expert-Level Paid Search: Demonstrated expert-level proficiency in Paid Search (SEM). You consistently push beyond basic best practices, thinking strategically to outsmart algorithms and competitors to drive bottom-of-funnel (BOFU) conversions and revenue
• Campaign Management: Expertise in running end-to-end campaigns—from ideation to pitch, creative briefing, implementation, and performance measurement, with a strong focus on incrementality
• Product Sense: Excellent product sense and ability to solve challenging problems with simple, elegant product solutions
• Technical Skills: Proficient in paid ad platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.). Familiarity with mobile attribution platforms (e.g., AppsFlye, Adjust, Branch, etc.) is a plus

Responsibilities

• Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets
• Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize across channels to maximize incrementality on conversions and revenue
• Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on optimizing for return-on-ad-spend (ROAS), cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA)
• Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and provide recommendations for scaling and improving efficiency, always with an eye on incrementality
• Collaboration with Cross-Functional Teams: Work closely with the product, sales, and operations teams to align paid media strategies with broader business objectives, ensuring seamless execution of campaigns and alignment with product offerings
• Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness
• A/B Testing: Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts
• Market Research & Audience Insights: Stay on top of industry trends and conduct market research to understand the competitive landscape and find new opportunities to expand market reach

Benefits

• Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement
• Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes
• Flexible Work Environment - Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across the United States, Canada, Latin America and Europe. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual
• Compensation - We want to work with the best people in the World and compensate accordingly
• Vacation & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it
• Benefits - We will ensure you have quality health care coverage and opportunities to further your education