Employment Hero is hiring a
Performance Marketing Lead

Summary

The job description is for a Performance Marketing Lead role at Employment Hero, reporting to the Marketing Director. The role involves leading a cross-functional team, developing strategies, team leadership, analytics, trend analysis, collaboration, execution, customer insights, and more. The ideal candidate should have a proven track record in marketing campaigns, proficiency in using various marketing tools, advanced analytical skills, and a strong understanding of market trends.

Requirements

• Proven track record in leading and executing marketing campaigns in an agency or in-house agency marketing/media environment
• Extensive experience in the following areas with deep expertise in at least one; Performance media, brand media, SEO, CRM, and website CRO
• Proficiency in using marketing tools and platforms, including Google Ads, LinkedIn Ads, Meta Ads Manager, Salesforce, Braze, and Marketo
• Advanced analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Experience with A/B testing, user segmentation, and other optimization techniques
• Strong understanding of market trends, consumer behaviour, and competitive landscape

Responsibilities

• Strategy Development: Develop and implement comprehensive growth strategies that align with the company’s goals and marketing objectives
• Team Leadership: Our cross-functional OKR squads will iterate daily, so we need an agile leader that can remove roadblocks whilst ensuring the team is always focussed on the areas that will drive the most velocity
• Analytics and Reporting: Monitor, analyse, and report on the performance of the squad, identify areas for improvement and share our progress with the business
• Trend Analysis: Stay up-to-date with trends, tools, and best practices to ensure our strategies are innovative and effective
• Collaboration: Work closely with the wider marketing team and other stakeholders to ensure alignment across the business, including with the Executive Leadership Team
• Execution: Own the plan, ensuring the entire squad executes effectively and efficiently across all streams, including paid media, SEO, CRM, content and other channels
• Customer Insights: Connect with our customers (B2B and B2C) to gather customer insights and feedback to inform product development and other improvements

Preferred Qualifications

• Highly motivated, results-oriented, and proactive in driving initiatives to success
• Strong organisational skills with a keen attention to detail
• Adaptability and resilience in handling changing priorities and unforeseen challenges

Benefits

• A generous budget for your home office
• Cutting-edge tools and technology
• Reward and recognition programs - because great work should be recognised and rewarded
• Cashback offers and discounts on popular brands through our Swag app
• Employee Share Option Program: be an owner of Employment Hero
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam and are excited to meet in Bali in September 2024