Performance Marketing Lead

Summary

Join our team as a Performance Marketing Lead and leverage your expertise in lead generation using Meta Ads to drive campaign success across a diverse portfolio of clients.

Requirements

• Undergraduate degree in Marketing, Advertising, or a related field
• 7-10 years of experience in digital marketing, preferably within an agency setting
• At least 3 years of experience using Meta Ads for lead generation, with sole responsibility for improving performance
• Proven ability to communicate, present, and influence key stakeholders
• Excellent project management skills with keen attention to detail
• Strong negotiation, listening, and presentation abilities
• Excellent verbal and written communication skills
• Project management or sales experience is a plus
• Approachable personality with a client-focused mindset

Responsibilities

• Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance
• Execute comprehensive testing programs, including split testing different ad variables and experimenting with new strategies
• Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats
• Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting
• Generate detailed performance reports, providing insights into the effectiveness of campaigns, highlighting key metrics, trends, and areas for improvement
• Collaborate closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives
• Execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content
• Analyze the performance of creative assets, providing actionable feedback for future optimizations
• Partner with client success teams to enhance client satisfaction, visibility, and support processes designed to expand budgets
• Serve as the marketing point-of-contact, providing updates via email and participating in calls to address questions
• Manage new campaign launches and oversee processes to ensure successful execution