Performance Marketing Manager

Summary

Join Cuyana as a Performance Marketing Manager to lead and optimize performance marketing channels for customer acquisition. You will collaborate with various teams, ensuring consistent growth while upholding brand standards. This remote position, preferably based in Greater Los Angeles or San Francisco, requires expertise in Paid Social, Paid Search, Affiliate, and Direct Mail channels. The ideal candidate is data-driven, detail-oriented, and thrives in fast-paced environments. Responsibilities include developing and executing marketing strategies, analyzing data for optimization, and collaborating with cross-functional teams. Competitive compensation and benefits are offered.

Requirements

• 3-5 years managing Performance Marketing channels with a track record of learning new paid channels quickly. Paid Social campaign management experience preferred
• A team player who thrives in small, start-up, and fast-paced environments
• Strong analytical skills with the ability to analyze large amounts of data and turn it into actionable insights
• Forensic attention to detail with the ability to execute projects from beginning to end
• Experience in GA4 or other similar web analytics platforms is required
• Excellent time management and organization skills with demonstrated ability to prioritize multiple workstreams
• Must be able to work Pacific Standard Time hours

Responsibilities

• Drive end-to-end strategy and execution of Paid Social and Paid Search channels. This will include optimizing budget, bidding strategy and campaign structure, producing forecasts, managing creative development, weekly/monthly analysis, and results reporting
• Monitor channel best practices, staying abreast of new opportunities to test into
• Develop testing plans to continuously optimize creative, copy, audiences, etc. to further drive campaign performance
• Work collaboratively across Brand Marketing, Creative, Merchandising, and Digital to ensure channel objectives and performance are consistently achieved
• Leverage attribution platforms and measurement tools including Google Analytics, GoogleAds, FB AdsManager, among others for channel optimization and attribution measurement against goals
• Contribute to and help drive effective results in Direct Mail and Affiliate channels
• Strategize growth opportunities on all things quantifiable and performance-oriented
• Monitor, track, and optimize KPIs across all channels and take data-driven action to increase performance

Preferred Qualifications

While this is a remote position, candidates in Greater Los Angeles and San Francisco are preferred

Benefits

• Medical, dental, vision, life, disability
• PTO and holiday pay
• Commuter benefit
• 401k
• Bonus
• Generous employee discount