Performance Marketing Manager

Summary

Join Twilio as the next Senior Performance Marketing Manager in the EMEA region. This in-house role focuses on managing Paid Social campaigns across all Twilio products, requiring hands-on platform management and strategic planning. You will collaborate with internal and external teams, optimizing campaigns and reporting on results. The ideal candidate possesses extensive experience in performance marketing, specifically Paid Social, and a data-driven approach. This remote position, based in the UK, offers competitive pay and benefits, including generous time off and parental leave.

Requirements

• 4+ years of experience in performance marketing
• Expert user of LinkedIn Ads and Meta Ads
• A data-led approach, with the ability to identify issues/opportunities in paid activity
• The ability to work cross-functionally and with peers in other regions
• A test-and-learn attitude
• Experience in building and nurturing audiences, in-platform or with third-party tools
• Ownership of budgets and strategy for similarly sized accounts
• Expertise in platforms and tools that deliver results
• A desire to learn about Twilio’s evolving business and products

Responsibilities

• Manage and optimise Paid Social activity across EMEA
• Collaborate with the EMEA Marketing team and international peers in North America and Asia Pacific
• Own the Paid Social strategy to align with team OKRs
• Demonstrate expertise in audience segmentation for use across all channels
• Develop reports and insights for the wider team
• Build knowledge of products and business to shape strategies
• Work with external partners and suppliers

Preferred Qualifications

• Hands-on experience with other paid channels, particularly Google Display
• Working knowledge of Segment (or other CDPs)
• German, French, or other EMEA language skills
• Experience in the B2B tech space
• Tag management experience (i.e., Google Tag Manager)

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program