Performance Marketing Manager

Summary

Join Ladder's Marketing team as a Performance Marketing Manager and oversee affiliate and digital marketing efforts. This remote role, based in one of 23 states, requires leveraging data to drive decision-making and crafting impactful insights. You will manage affiliate partnerships, run ad campaigns, and use analytics to shape marketing strategies. The ideal candidate is highly analytical and data-driven, with experience in performance marketing and Google Ads/Meta campaigns. Ladder offers excellent benefits, including comprehensive health coverage, flexible PTO, stock options, 401k matching, commuter benefits, paid parental leave, and remote work support.

Requirements

• Be highly analytical and data-driven, with the ability to translate numbers into meaningful insights and strategies
• Have strong proficiency in tools such as Tableau and Bigquery
• Be proficient in managing affiliate partnerships and have proven experience running Google Ads and Meta campaigns, with an understanding of digital ad optimization
• Have a BA/BS degree with 3+ years of experience in performance marketing or demand gen
• Have experience creating marketing reports and presentations for leadership and stakeholders
• Be a strong communicator with experience presenting data and insights through reports and decks
• Be a self-starter with a track record of success in fast-paced, cross-functional environments
• Have experience in managing marketing content, including compliance approvals
• Be comfortable working with cross-functional stakeholders and navigating ambiguity
• Be a team player with strong interpersonal skills and a positive, solutions-oriented mindset

Responsibilities

• Analyze performance metrics across affiliate and digital channels, delivering actionable insights to inform marketing strategy and drive ROI
• Conduct deep analysis of affiliate and digital channel performance, providing recommendations to optimize traffic, conversion rates, and scalability
• Develop and present data-driven reports, dashboards, and visualizations to track KPIs, monitor campaign success, and enable strategic decision-making
• Optimize and assist in account management of affiliate relationships and identify opportunities to improve results
• Assist the team in executing digital advertising campaigns, with a focus on Google Ads and Meta, ensuring efficient, scalable performance
• Collaborate across internal teams (revenue, product, design, engineering, legal, and compliance) to align on strategies and projects
• Support the creation and compliance approval process for marketing content across affiliates and digital channels

Preferred Qualifications

Have familiarity with affiliate platforms (e.g., Impact Radius)

Benefits

• Excellent medical, dental, and vision coverage
• Flexible paid time off
• Stock options
• A rewarding 401k match program
• Commuter benefits
• A stocked, beautiful new office
• Paid parental leave
• Work-from-home flexibility and support
• Fun company-wide events