Remote Principal Brand Manager

Summary

Join Airalo as a Principal Brand Manager and support the company's rapid growth by developing the vision, story, and systems for the Airalo brand.

Requirements

• 8+ years of relevant brand strategy experience in fast-growth, tech-enabled organizations
• Strong communication skills, translating complex topics into simple narratives across regions
• Experience with brand architecture, archetypes, and systems
• Passion for research and understanding of brand measurement and KPIs
• Track record of delivering inspirational creative ideas
• Strong ownership and entrepreneurial drive, comfortable with ambiguity and complexity
• Proven experience in developing brands and managing projects across different time zones
• Ability to lead projects and collaborate with cross-functional teams
• Excellent interpersonal and communication skills, including group presentations and public speaking
• High-quality judgment, decision-making, and strong analytical skills

Responsibilities

• Build on our existing brand foundation, and communicate the brand vision, story, and values to all stakeholders
• Own and report on brand goals
• Develop audience segments and narratives to support regional teams
• Collaborate with creative teams to inspire memorable work
• Guide teams with a strong point of view while actively listening to ensure alignment across regions
• Ask insightful questions to uncover ideas and truths
• Synthesize findings into themes and ideas, and create impactful briefs
• Develop and formulate brand strategy and roadmaps based on user understanding, market trends, and competitive analysis
• Execute innovation projects to drive brand growth across markets
• Monitor and analyze brand performance recommending action plans as needed
• Develop marketing plans by identifying key opportunities and action plans aligned with business objectives
• Create engaging brand experiences through strong ideas at relevant touchpoints
• Lead internal teams and creative agencies as needed

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination