6sense is hiring a
Principal Customer Marketing Manager

Summary

Join our team as a Principal Customer Marketing Manager and drive impactful strategies to retain customers, boost usage, increase adoption, and minimize churn. In this role, you will be responsible for planning, executing, and measuring programmatic initiatives while leveraging 6sense tools and data to optimize customer retention efforts.

Responsibilities

• Develop and execute customer-centric marketing plays across multiple channels including email, digital, social, direct mail, webinars, and events that increase adoption and usage, and reduce churn
• Align with broader customer marketing team to ensure each customer channel is leveraged as appropriate to activate the strategy of each play (RevCity, NewsTeam 6, Coffee Talks, Quarterly Product Updates, Customer Story Hour, etc.)
• Create and manage detailed plans, including objectives, KPIs, target audiences, messaging, channels, stakeholders, and key milestones
• Oversee the end-to-end execution of plays, from planning and development to launch and post-campaign analysis
• Leverage existing assets as much as possible, and where needed, coordinate with cross-functional teams to address content gaps

Benefits

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options