Product Marketer

Summary

Join BitterBrains, a leading developer education company, as a Product Marketer! You'll be a key player in our Developer Education unit, responsible for the marketing of products like Vue School and Mastering Nuxt. This role demands a strategic and innovative individual who excels in conversion optimization, go-to-market strategies, and cross-functional collaboration. You will manage the full marketing lifecycle, from planning and execution to performance monitoring and optimization. While working independently, you'll be supported by a team of marketing experts, designers, and developers. If you thrive in a data-driven, collaborative environment and are passionate about developer education, this is the perfect opportunity for you.

Requirements

• Proven experience in product marketing in the tech, SaaS, or education sectors
• Website and email first marketing expertise
• Proven experience in writing technical specs for website/platform tasks and managing the dev process from idea to production release
• Be a master of working asynchronously (async) using tools like Slack, Notion, Loom, and others
• Strong understanding of go-to-market strategies, pricing management, and conversion optimization techniques
• Analytical mindset with the ability to interpret performance data and derive actionable insights
• Excellent project management and organizational skills, with the ability to manage multiple tasks effectively
• Exceptional communication skills, both written and verbal
• Experience with competitor analysis and market research to inform strategy
• Expertise with tools like GA4, Plausible, CRM platforms, and campaign tracking and management software
• Ability to create detailed, well-thought-out briefs for fellow marketers, copyrighters, and, most importantly, designers and developers
• A passion for the developer community and an understanding of its unique dynamics
• Collaborative and team-oriented mindset with a proactive approach to problem-solving
• Reliable internet connection (all meetings and work is done online)
• Experience working remotely
• Ability to work in CET time zone, with core hours from 9:00 am till 6:00 pm

Responsibilities

• Lifecycle Marketing: Analyze and improve user journeys to maximize conversion rates across our digital platforms
• Create, test, and optimize landing pages, messaging, and campaigns to enhance engagement
• Go-to-Market Strategies: Plan and execute product launches, aligning with marketing, sales, and product teams
• Craft compelling messaging and positioning for new and existing products
• Promotional Planning: Develop and implement promotional strategies to drive sales and meet revenue goals
• Coordinate with cross-functional teams to ensure promotional plans align with broader marketing objectives
• Performance Monitoring: Track and analyze KPIs to measure campaign success and inform future strategies
• Provide actionable insights to optimize marketing and product performance
• Cross-Functional Collaboration: Work closely with the business unit director, developers, and marketing teams to align goals and strategies
• Serve as the customer advocate, ensuring user needs are reflected in product development and marketing
• Pricing Management: Evaluate and manage product pricing strategies for competitiveness and revenue growth
• Monitor market trends and recommend pricing adjustments as needed
• Prepare pricing update files for product promotions to ensure alignment with market demands
• Campaign Briefing: Develop detailed and actionable campaign briefs for marketing initiatives
• Oversee execution to ensure alignment with product objectives and timelines
• Create banner timing documents to brief developers for internal and affiliate banners
• Create briefing documents for required assets for product launches, promotions, and campaigns

Preferred Qualifications

• Strong preference for asynchronous communication: Demonstrated ability to work independently and collaboratively in a remote environment, prioritizing productivity over frequent meetings, which may occur once a week or less
• Meeting-free mindset: Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows

Benefits

• Work with a brand that customers love
• Work with modern technologies
• Competitive salary
• Performance bonus
• Company-wide target bonus of up to 20%
• Budget for training/equipment
• Time to learn new skills
• Remote full-time role on a long-term contract
• Flexible paid time off and local bank holidays
• Participation in the annual company workation trip
• Be part of a small team of amazing people based around the world