Product Marketing

Summary

Join Thanx, a leading loyalty and guest engagement platform for restaurants, as a Product Marketing Manager. You will help customers maximize the Thanx platform, collaborating with Sales, Product, and Customer Success teams. Responsibilities include market analysis, product launch execution, creating marketing materials, and measuring impact on win rates, adoption, and revenue. This role requires 3-5 years of marketing or consulting experience at a tech company, including 2-3 years of SaaS B2B product marketing. Strong project management, analytical, and communication skills are essential. Bonus points for experience selling to executives, restaurant industry background, and passion for AI-driven marketing. This is a remote, full-time position offering high impact, strategic influence, and growth opportunities within a dynamic, innovative company.

Requirements

• 3-5 years in marketing or consulting at a startup or growth-stage tech company
• 2-3 years of SaaS B2B product marketing experience with proven career advancement
• Track record of success in fast-paced, ambiguous environments (companies under $50M ARR)
• Strong project management and analytical capabilities
• Excellent written and verbal communication skills
• Experience with marketing technology (MarTech) platforms
• Ability to influence cross-functionally without direct authority

Responsibilities

• Conduct market and competitive analysis
• Lead win/loss and churn analysis to identify growth opportunities
• Monitor industry trends and translate insights into actionable strategies
• Own end-to-end product launch execution and marketing plans
• Create sales enablement materials, including scripts, training, and demo environments
• Develop compelling collateral that communicates platform value to customers and prospects
• Produce diverse marketing materials: product guides, videos, presentations, help articles, and case studies
• Write release notes, product newsletters, and customer enablement content
• Serve as the go-to product expert for internal teams and external stakeholders
• Drive measurable improvements in win rates, product adoption, customer renewals, NPS scores, and revenue growth

Preferred Qualifications

• Experience selling to executives and marketing leaders
• Restaurant industry background
• Passion for operations and AI-driven marketing automation
• Scientific approach to problem-solving and continuous learning

Benefits

• High Impact: Your work directly influences company growth and customer success
• Strategic Influence: Shape product positioning and go-to-market strategy
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams
• Growth Opportunity: Rare chance to learn across the entire product marketing stack, building and scaling the product marketing function
• Industry Innovation: Help transform a multi-trillion-dollar offline commerce market