Product Marketing Director

Summary

Join Benevity, a leading B Corporation, as the Director of Product Marketing and lead a team to champion market and product leadership in Enterprise Impact. You will define and execute go-to-market strategies, collaborating with Sales, Customer Success, Marketing, and Product teams. This role is crucial for driving revenue growth and providing strategic support to executive leadership. You will lead the development and execution of innovative marketing campaigns, build strong relationships with key stakeholders, and develop and manage a high-performing team. Benevity offers a purpose-driven work environment with opportunities for growth and development. The position requires significant experience in B2B SaaS product marketing and team leadership.

Requirements

• 10+ years of related product marketing experience for B2B SaaS solutions with increasing responsibility
• 4+ years in a management role with proven ability to grow and develop a talented team encompassing 5+ direct and/or indirect roles
• Proven track record launching differentiated products, solutions and services in the B2B space
• An understanding of the unique challenges and complexities that accompany marketing and selling into the enterprise
• Demonstrated success in leading cross-functional projects and teams, including managing executive stakeholders in a high-growth environment. Great collaboration skills and ability to influence and inspire teams
• Excellent communication and listening - you can clearly and thoughtfully explain product concepts to customers, internal team members, prospects, and external stakeholders
• A passion for understanding and solving client needs, with the ability to translate information into actionable insights and align the organization
• Creativity, resourcefulness, and a self-driven attitude
• Ability to attract, develop, and maintain high-level talent

Responsibilities

• Lead a team of Product Marketers to establish and execute the go-to-market approach and framework for launching new products, features, services, and solutions in the market with innovative campaigns across the client journey and lifecycle by working with Product, Marketing, Sales, Enablement, and Client Success teams
• Be a close partner with Sales and Client Success leaders to ensure their teams are enabled with effective training, tools, and content to help drive positive revenue outcomes
• Create compelling messaging and positioning that showcases the value of our products and features to our enterprise clients and prospects
• Work with content and digital marketing teams to translate that messaging into highly effective marketing and web content
• Develop deep understanding for our target personas and function as a product and market knowledge leader and a voice of the client for the marketing organization
• Identify new market opportunities and develop new monetization opportunities for products and services; lead the team to collaborate cross functionally to bring these to market
• Act as a primary liaison with Product leadership to provide input, market insight and support for communicating the value created via the product roadmap and vision
• Lead competitive analysis to provide impactful insights and strategies for cross-functional stakeholders in driving displacement
• Establish and maintain Product Marketing KPIs aligned to business goals and track and manage performance and deliverables against those
• Develop, hire, and retain emerging leaders within the organization

Preferred Qualifications

Bonus points for experience with financial services or fintech solutions

Benefits

• Innovative work
• Growth opportunities
• Caring co-workers
• A chance to do work that fills us with a sense of purpose
• For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office