Product Marketing Manager

Summary

Join Affirm as a Product Marketing Manager and play a pivotal role in shaping the merchant experience across multiple product lines. You will define product strategy, lead go-to-market initiatives, and develop compelling narratives that drive business outcomes and influence market positioning. This highly cross-functional role demands expert product intuition, strategic thinking, and a bias for action. You will partner with senior leaders in Product, Revenue, Partnership, and Analytics, acting as a bridge between these functions. This is an individual contributor role focused on driving product adoption and growth through strategic initiatives and cross-functional collaboration. You will also mentor junior team members and contribute to the development of team-wide best practices.

Requirements

• 7-8+ years of experience in product marketing, product management, or a similar strategic role, ideally in a Payments or Fintech environment
• Proven track record of owning and driving major product launches or complex GTM initiatives that deliver significant, measurable business results across multiple product lines or segments
• Exceptional strategic thinker and leader with strong business acumen, able to connect the dots between customer needs, market trends, and long-term product and business strategy
• Excellent communicator and storyteller, with the ability to simplify complex ideas and present compelling narratives backed by results to a wide range of audiences, including senior leadership and executive stakeholders
• Highly analytical mindset—confident with data and able to build and drive data-driven decision-making across key projects, developing frameworks for measuring success and extracting insights that influence overarching product and marketing strategies
• Constantly leveraging data to optimize product performance and user engagement
• Mastery of navigating high ambiguity and strategic complexity, with proven success driving alignment and execution in fast-paced environments with shifting priorities and balancing competing priorities effectively
• Proven ability to collaborate, build consensus, and influence cross-functionally at all levels, including senior stakeholders
• Outstanding prioritization and project management skills, with a keen ability to balance near-term GTM needs with long-term strategic positioning for the business, managing cross-functional initiatives that span product lines or business units
• Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, champion innovative solutions, and coach junior team members on experimentation best practices and innovative approaches
• Experience mentoring junior PMMs and contributing to the development of team-wide best practices or strategic frameworks

Responsibilities

• Shape Product Strategy Through Insights: Partner closely with Product leadership to shape the multi-quarter roadmap for multiple product areas or segments
• Identify new strategic opportunities, uncover unmet customer, merchant, and partner needs, and establish robust feedback loops
• Leverage customer research, competitive intelligence, and market trends to inform overarching product strategy, influence key product decisions, and strategic prioritization
• Lead Strategic GTM and Execution for Major Initiatives: Own and orchestrate the end-to-end strategy and execution of major product launches or complex GTM initiatives critical to the business, often spanning multiple product lines or regions—from beta through to full launch and post-launch optimization
• This includes crafting compelling value propositions that resonate across diverse segments, developing scalable GTM frameworks and processes, aligning cross-functional senior stakeholders, and establishing success metrics to ensure accountability and measure business impact over multiple iterations
• You will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine multi-product marketing strategies
• Drive outsized and measurable business impact through scalable programs that accelerate adoption and growth across your portfolio
• Accelerate Product Portfolio Adoption and Growth: Design and execute strategic initiatives that drive merchant engagement and adoption at scale across key product areas
• Collaborate with Sales, Customer Success and Enablement leadership to ensure strategic alignment and message consistency for major go-to-market efforts
• Analyze product adoption and broader market trends to inform optimization strategies, anticipate long-term challenges, and identify significant growth levers
• Operate with Agility and Drive Strategic Execution: Navigate high levels of ambiguity and strategic complexity with confidence, bringing clarity and structure to complex, cross-functional projects that span product lines or business units
• Manage multiple high-priority initiatives simultaneously, anticipate risks, balance competing priorities across stakeholders, and maintain momentum through thoughtful planning and executional excellence, setting the standard for quality and timeliness
• Leverage Expert Business and Product Acumen: Develop a deep and nuanced understanding of your product portfolio's functionality, along with the key revenue and cost drivers within your scope, and the common XFN and external factors that influence them
• Use this knowledge to shape critical GTM and product decisions that align with long-term company objectives and influence senior stakeholders
• Lead Cross-Functional Alignment and Influence: Build strong, trusted relationships and act as the connective tissue across Product, Sales, Customer Success, Analytics, and other key teams at all levels
• Lead discussions to drive clarity on ambiguous or complex initiatives, resolve complex cross-functional dependencies, and ensure tight alignment on major GTM plans and strategic product initiatives, influencing senior leadership
• Be a Culture Carrier and Team Mentor: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the PMM team and across the organization
• Lead by example in creating an inclusive and growth-oriented environment
• Drive initiatives to scale PMM expertise, mentor PMMs to elevate team performance, champion a shared culture of excellence, and act as a thought leader, encouraging cross-team collaboration to enhance collective knowledge

Preferred Qualifications

Experience mentoring junior PMMs and contributing to the development of team-wide best practices or strategic frameworks

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
• Affirm is proud to be a remote-first company!
• The majority of our roles are remote and you can work almost anywhere within the country of employment