Product Marketing Manager

Summary

Join Climate-KIC as a Product Marketing Manager – Fundraising and Community Building! This permanent, intermediate-level position, based in Belgium, Germany, Italy, Netherlands, Poland, Spain, or the UK (with remote or hybrid options), requires a blend of product marketing expertise and a passion for social impact. You will develop and execute marketing strategies to enhance fundraising and foster community building, creating compelling messaging and go-to-market plans. The role involves collaborating with various teams, analyzing campaign performance, and conducting market research. Climate-KIC offers a flexible work environment and values diversity and inclusion.

Requirements

• Educational Background: Bachelor’s degree or comparable education or on the job experience in Marketing, Business, Communications, or a related field
• Experience: At least seven years of experience in product marketing, preferably within the non-profit or fundraising sector
• Strong understanding of marketing strategies and tactics related to fundraising and community engagement
• Excellent understanding of multiple revenue streams, both public and private
• Proficiency in marketing analytics tools and platforms
• Fluency in English, excellent written and verbal communication skills, and any additional European languages are a benefit
• Strong interpersonal and communication skills, including the ability to quickly build rapport with internal and external stakeholders
• High degree of self-organisation and personal responsibility
• Demonstrated excellence in organisational and communication skills, working with multiple teams across an organisation
• Able to work in an international, distributed, and multicultural team; strong awareness of other cultures and working practices
• Ability to work collaboratively in a cross-functional team environment
• Creative thinking and problem-solving abilities, good at thinking ‘outside the box’
• A demonstrated commitment to social impact and community building

Responsibilities

• Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans that align with our fundraising targets, communications goals and community engagement objectives
• Product Positioning and Messaging: Develop compelling product messaging and positioning that differentiates our offerings in the market and resonates with our community, including product marketing briefs, messaging documents, competitive positioning to support fundraising efforts and compelling engagements for the community
• Go-to-Market Planning: Lead the development and execution of go-to-market strategies for product features and updates that drive engagement and adoption including coordinated campaigns and events
• Community Engagement: Collaborate with community managers to develop and implement strategies that increase and enhance community engagement and support fundraising initiatives
• Content Creation: Oversee the creation of marketing materials in collaboration with thematic experts and the Strategic Partnerships and Communications teams, including pitch decks, blog posts, social media content, direct emailing, and case studies, to support product promotion and community building
• Performance Analysis: Analyse the effectiveness of marketing campaigns and initiatives, utilising data to inform future strategies, drive experimentation, identify growth opportunities and improve outcomes
• Market Research: Conduct thorough market research to identify customer needs, preferences, and trends within the fundraising and non-profit sectors
• Cross-Functional Collaboration: Work closely with product development, Strategic Partnerships, Community and support teams to ensure alignment and effective communication across departments

Preferred Qualifications

• Value proposition and concept design, product roadmap
• Prospect research and development
• Translating technical content into investor friendly proposition
• Working in a holocratic or “team of teams” environment
• Securing funds from multi-territories globally

Benefits

Fully remote or hybrid forms of working and offer a high degree of flexibility