Product Marketing Manager

Summary

Join RapidSOS, a company committed to building a safer future through technology, as a Product Marketing Manager. You will define and execute marketing strategies for public safety-focused products, working collaboratively with product, sales, and public safety teams. Responsibilities include developing go-to-market strategies, creating compelling content, and gathering customer feedback. The ideal candidate possesses 5+ years of marketing or product experience, including at least 2 years in product marketing within the public safety sector. Strong communication, collaboration, and data-driven decision-making skills are essential. RapidSOS offers a competitive salary and benefits, equity participation, and a dynamic work environment.

Requirements

• 5+ years of experience in marketing or product roles, including a minimum of 2 years with responsibilities in product marketing, paired with a strong background in the public safety sector
• Bias for Action: Proactive self-starter who can push through ambiguity and drive momentum toward important goals
• Data-Driven: Comfortable analyzing quantitative and qualitative signals to understand performance and make informed adjustments
• Collaboration: Skilled at rallying cross-functional teams toward shared goals and fostering alignment
• Technical Understanding: Capable of engaging in technical discussions with Product and Engineering teams and simplifying complex concepts for non-technical audiences
• Communication Skills: Strong written, verbal, and interpersonal communication skills with attention to detail
• Travel: Ability and willingness for occasional travel (<10%)

Responsibilities

• Define and execute go-to-market strategies for public safety-focused products
• Develop positioning and messaging that resonate with public safety professionals, emphasizing product value and differentiation
• Partner with Product and Engineering teams to understand product functionality and simplify complex concepts for the field
• Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts
• Act as the voice of public safety within RapidSOS, advocating for customer needs in product and marketing discussions
• Build strong partnerships across teams to drive alignment on priorities and goals
• Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams
• Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences
• Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies
• Continuously refine product messaging and positioning based on data insights and real-world feedback

Preferred Qualifications

• Experience with internal training programs for Sales and Customer Success teams
• Experience with Salesforce and Hubspot

Benefits

• Competitive salary and benefits and equity participation
• A dynamic, flexible and fun start-up work environment with a highly talented team