Riverside Insights is hiring a
Product Marketing Manager, Remote - United States
![Logo of Riverside Insights](https://cdn.jobscollider.com/logo/riverside-insights-b1d9.webp)
Summary
The job is for a Product Marketing professional to develop and execute marketing strategies for Riverside Insights' Achievement and Ability Assessment products in the K-12 Education market. The role involves conducting market analysis, developing messaging and positioning strategies, collaborating with campaign marketing, and working with product managers.
Requirements
- Bachelor’s Degree or equivalent experience
- 3+ years’ experience in product marketing
- At least 1+ year of that experience within the K-12 Education market
- Proven synthesis of market research into cross-team actionable insights
- Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
- Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure
Responsibilities
- Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities
- Embed customer and market insights into product roadmap and marketing strategies
- Craft and regularly update compelling messaging and positioning strategies in line with market demands
- Develop concise, simple product differentiation persona <> pain point <> positioning matrices
- Develop or refine existing competitive battle cards, pitch decks, and other sales enablement materials
- Develop or update case studies, testimonials, and key collateral to align with new messaging and positioning
- In partnership with campaign marketing, ensure that customers are receiving regular information about best practices and ways of deepening usage of products
- Regularly collaborate with campaign marketing to develop and execute high quality campaigns aimed at target personas that meet lead generation and revenue goals
- Work with product managers to develop go-to-market strategies for new product launches and feature launches
- Monitor benchmarks for market penetration and adapt messaging and positioning if necessary
Preferred Qualifications
Experience with Assessments strongly preferred
Benefits
- Medical, Dental, and Vision plans
- Company paid basic life and AD&D insurance
- Company paid short-term and long-term disability
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- Company paid time off (PTO)
- 13 named holidays, 2 floating holidays, and 4 early-release half days
- Flexible work arrangements
- Work-from-home expense reimbursement
- Tuition Reimbursement Program
- Company orientation and 30/60/90 Day Onboarding
This job is filled or no longer available
Similar Jobs
- 💰$135k-$160k📍United States
- 💰~$110k-$180k📍Turkey
- 💰~$144k-$216k📍Canada
- 💰~$144k-$216k📍Canada
- 💰$120k-$180k📍Worldwide
- 💰$182k-$220k📍Worldwide
- 💰~$144k-$216k📍Canada
- 💰~$140k-$165k📍United States
- 💰~$140k-$165k📍United States
- 💰~$140k-$165k📍United Kingdom