Riverside Insights is hiring a
Product Marketing Manager, Remote - United States

Summary

The job is for a Product Marketing professional to develop and execute marketing strategies for Riverside Insights' Achievement and Ability Assessment products in the K-12 Education market. The role involves conducting market analysis, developing messaging and positioning strategies, collaborating with campaign marketing, and working with product managers.

Requirements

• Bachelor’s Degree or equivalent experience
• 3+ years’ experience in product marketing
• At least 1+ year of that experience within the K-12 Education market
• Proven synthesis of market research into cross-team actionable insights
• Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure

Responsibilities

• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities
• Embed customer and market insights into product roadmap and marketing strategies
• Craft and regularly update compelling messaging and positioning strategies in line with market demands
• Develop concise, simple product differentiation persona <> pain point <> positioning matrices
• Develop or refine existing competitive battle cards, pitch decks, and other sales enablement materials
• Develop or update case studies, testimonials, and key collateral to align with new messaging and positioning
• In partnership with campaign marketing, ensure that customers are receiving regular information about best practices and ways of deepening usage of products
• Regularly collaborate with campaign marketing to develop and execute high quality campaigns aimed at target personas that meet lead generation and revenue goals
• Work with product managers to develop go-to-market strategies for new product launches and feature launches
• Monitor benchmarks for market penetration and adapt messaging and positioning if necessary

Preferred Qualifications

Experience with Assessments strongly preferred

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding