SWORD Health is hiring a
Product Marketing Manager, Remote - United States

Summary

The job is for a Product Marketing Manager at Sword Health, a mission-driven pain management solutions company. The role involves market research, product positioning, cross-functional collaboration, sales and marketing collateral creation, and driving product awareness.

Requirements

• A desire to work for a mission-driven company that helps improve lives of our patients on a day-to-day basis
• 6+ years of relevant product marketing experience
• Proven success developing and launching insights-driven, go-to-market, and product adoption campaigns
• Strong background in making complex products easy to understand by diverse B2B and B2C (B2B2C) audiences
• Highly data-driven, with strong ability to use insights to frame recommendations
• Strategic thinker who also drives forward tactical execution
• Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
• Excellent communication skills with the ability to adapt and work effectively with a team
• Attention to detail and strong follow-through

Responsibilities

• Conduct in-depth market research to uncover insights about business and consumer audiences, inform product positioning, messaging, and go-to-market plans
• Serve as the voice of the customer with internal teams
• Craft compelling and differentiated product positioning and messaging that helps business and consumer audiences understand the value of Sword’s solutions
• Build and lead cross-functional go-to-market plans for product releases
• Collaborate with Product Management, Clinical, Design, Marketing, Communications, Sales, Enrollment, and other relevant teams to ensure effective execution of launch, adoption, and engagement plans
• Support our commercial teams with training, market insight, reporting, and tools that enable them to effectively sell our solutions
• Track performance of products, gather feedback from members, analyze behavior, and identify opportunities for product and marketing improvements
• Create internal- and external-facing sales and marketing collateral to support sales efforts and drive product adoption. Collaborate with Sales Enablement to develop training materials and ensure deep understanding of products by the relevant sales teams
• Craft external facing marketing campaigns and programs to drive awareness of Sword and our product innovations

Preferred Qualifications

• Outstanding interpersonal, creative, and strategic thinking skills with the ability to communicate within various levels of the organization
• Motivated by challenges
• Positive attitude with an eye for solutions and energy for rolling up your sleeves and doing whatever needs to be done. A problem solver who takes ownership and loves to learn
• Proven ability to re-prioritize and work quickly and efficiently

Benefits

• Comprehensive health, dental and vision insurance
• Equity Shares
• Discretionary PTO Plan
• Parental leave
• 401(k)
• Flexible working hours
• Remote-first Company
• Paid Company Holidays
• Free Digital Therapist for you and your family
• Meal Allowance (Portugal)
• Remote Work Allowance (Portugal)
• Unlimited Vacation (Portugal)
• Snacks and Beverages (Portugal)
• English Class (Portugal)
• Unlimited access to Coursera Learning Platform (Portugal)