Convene is hiring a
Regional Marketing Manager, Remote - United States

Summary

Convene is seeking a Regional Marketing Manager to join their Marketing team. The role involves supporting national and local marketing efforts, working closely with the Corporate/Brand Marketing team, Demand Generation team, local property teams, and operations teams. The Regional Marketing Manager will be responsible for developing and implementing a regional marketing plan, executing it, and optimizing it throughout the year.

Responsibilities

• Support the development and implementation of a regional marketing plan and calendar for assigned markets
• Execute the regional marketing strategy and work with local operations, sales, and revenue teams to optimize it throughout the year
• Work with local leadership to evaluate local trends in assigned segments or new, but related markets to determine segment penetration opportunities and strategies
• Provide support for the regional marketing budget and provide guidance on usage throughout individual properties
• Work cross-functionally with sales, revenue, operations, real estate, people & culture and finance departments
• Support the local sales teams for pre-sell business development efforts
• Identify and support local community and networking events, bringing them to the attention of appropriate commercial counterparts
• Represent company at local, regional and national meetings with customers
• Support all in market openings, closures, conversion, as well as mergers and acquisitions through go to market planning and execution
• Assist with the coordination of the planning and implementation of regional Convene property events such as pre-opening events, opening events, hosted events, loyalty and client appreciation events, etc
• Provide support for Convene-attended local trade shows and marketing events as appropriate
• Build key relationships with local community partners, vendors, landlords, property managers, and like minded brands
• Drive partnership agreements and potential barters with regional associations, industry bureaus and local businesses
• Develop expertise in regional market landscape, such as regional buyer personas, trends, pain points, and variances
• Provide content and admin support for various online channels, including emails, social media, blogs, job postings, etc, developing locally relevant templates and approaches to systematically support collateral, events, and operational needs
• Develop relationships with local influencers and be prepared to write and promote business-specific communications (i.e. new awards, milestones, corporate initiative announcements, openings)
• Support local PR and media opportunities and activations
• Work closely with local leadership on a daily basis to educate teams on regional and national marketing initiatives
• Establish consistent, local positioning/branding image throughout product lines, promotional materials and events
• Ensure compliance with Convene brand guidelines for all regional and local marketing materials and consistency of messaging across all communications