Natera is hiring a
Regional Marketing Manager

Summary

Join a growing marketing team and work on regional campaigns for market-leading products that impact healthcare for millions of patients.

Requirements

• B.A. or B.S. degree required
• Minimum of 3 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience
• Experience in life sciences, health technology, or diagnostics preferred

Responsibilities

• Collaborate with other (regional and HQ-based) Marketing team members as well as Medical Affairs and Sales team members to develop and execute regional HCP (healthcare professional) programs, marketing campaigns and print and digital tools to communicate the value and increase adoption of Natera genetic tests
• Identify appropriate channels to deploy marketing messaging in the region
• Customize content from existing marketing campaigns, programs, and materials as appropriate for the region
• Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses
• Provide logistical support (e.g. venue booking, ordering of materials, sponsorship booking) for local speaker programs, regional conferences, and other regional HCP programs
• Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region in partnership with Medical Affairs and the local Sales team
• Effectively manage marketing projects and timelines
• Track ROI for regional marketing programs and campaigns
• Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape and to evaluate the effectiveness of marketing messaging in the region
• Work with Marketing Director on reporting regional insights to executive leadership and marketing peers
• Partner with local Sales teams to develop customized marketing plans

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits