Business Development Representative

Summary

Join WatchGuard's Revenue Marketing team as a Business Development Representative (BDR) and play a critical role in identifying and converting prospective partners and end users into new business opportunities. You will manage initial sales engagement, setting quality meetings for internal sales teams and partners. This high-energy position requires strong communication, time management, and CRM skills. The role involves utilizing various tools like 6Sense, Salesforce, and LinkedIn for outreach and pipeline generation. WatchGuard offers a flexible work philosophy, allowing for a combination of office and remote work. The company provides a comprehensive benefits package and a supportive team environment.

Requirements

• Strong verbal and written communication skills
• Ability to use intent data and research to personalize emails in pre-defined sequences and to know when to create a custom email
• Skilled in navigating organizations and using social media to find the right prospect to contact
• Strong time management skills, results-focused, and a proactive nature appreciated and rewarded
• Desire to be part of the team and share in your teammate’s success and failures
• Ability to learn quickly and to adapt easily to change
• Passion to help our partners become more profitable and our customers to be more secure
• Experience using CRM systems, Salesforce.com preferred
• Experience using LinkedIn Sales Navigator and other social media platforms in prospecting
• Bachelor’s degree or equivalent work experience
• 1 - 2 years’ experience in a sales or business development role
• Ability to understand the customer’s need and communicate the company value proposition
• Ability to work in a fast paced, team environment
• Excellent written and verbal communication skills
• Strong time management with organizational skills

Responsibilities

• Identify, engage and convert prospective partners and end users to new business opportunities
• Own the initial sales engagement with these accounts and drive to set quality meetings for the internal sales teams and partners
• Share the WatchGuard vision, open doors into opportunities and consistently exceed targets and expectations
• Jump into our sales queue and web chat to help customers, partners and prospects and identify new opportunities to pass to our internal sales teams and partners
• Use tools like 6Sense, Salesforce.com , and LinkedIn to provide relevant messaging to the prospects you are contacting through Outreach
• Complete your tasks for the day which include making calls, sending emails, and social selling on LinkedIn
• Qualify the end user and connect them with an Account Manager or directly to a partner
• Sync with your regional territory team to review meetings from the week, goals for the territory and collect any feedback on passed opportunities
• Prepare for the next day – check to see what new accounts moved in-market, which accounts are responding to content, and who’s requested follow-up
• Complete WatchGuard tools training and begin product training
• Begin emailing and calling hand raiser leads
• Jump on the front lines of our web chat and call queue to accelerate your confidence with the product portfolio
• Be able to prioritize in-market accounts, identify their needs and source relevant contacts
• Confidently complete sales role-play for at least two product lines
• Begin outbounding via email, phone calls, and LinkedIn to your first meetings
• Share your knowledge within the team and help onboard new reps
• Drive to hit your meetings quotas and other goals as assigned
• Optimize the usage of tool stack to fuel your meeting setting success
• Provide recommendations on best practices to improve team effectiveness

Preferred Qualifications

• Experience with other tools including Outreach, Marketo, 6sense are a plus
• Technology or software sales experience is a major plus

Benefits

• Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
• Healthcare FSA
• FSA with employer contribution
• 13 holidays, including a floating holiday, Juneteenth, and your birthday
• 15 days of paid annual leave
• 9 days of paid sick time
• Paid parental leave
• 401(k) with employer match
• Education assistance program
• Dependent Care FSA match
• Adoption assistance
• Fertility care support
• Backup care for family and pets
• A growing network of employee resource groups
• Employee referral program
• Virtual boot camp
• Employee Assistance Program