Digital Demand Generation

Summary

Join the Marketing team at WorkOS as a Digital Demand Generation Manager and design, execute, and optimize campaigns across various channels to drive signups and product engagement.

Requirements

• B2B demand generation experience with a focus on lead generation and growth
• Experience owning marketing automation and CRM systems (Hubspot, Salesforce)
• Proven track record of scaling marketing campaigns across paid, organic, and earned channels
• Proficiency with Mode or other similar data analytics platforms
• Demonstrated experience in a PLG model, driving product adoption and usage
• Analytical mindset with experience in data-driven decision-making
• Excellent project management and collaboration skills

Responsibilities

• Build and execute B2B demand generation strategies across digital channels (paid media, email, SEO, social)
• Directly manage and optimize Google & LinkedIn ad campaigns to drive qualified sign-ups and reach broader audiences
• Own design and execution of top-of-funnel lead creation and conversion, through the nurturing process (e.g. landing pages, email drip campaigns, and SDR outreach)
• Identify new audiences and sponsorship opportunities (newsletters, podcasts, etc.) to promote new WorkOS launches and events
• Determine high-potential growth leads (e.g. upon fundraising announcements, sending swag)
• Use data analytics to monitor and report on the performance of campaigns, including key KPIs such as lead volume, conversion rates, pipeline generation, CAC and ROI
• Establish and maintain strategic partnerships with startup accelerators and tech platforms (e.g., Google for Startups, Azure, Y Combinator, Mercury, Stripe Atlas, etc.) through discounts/credits

Benefits

• Healthcare insurance (Medical, Dental and Vision) for you and your family
• 401k matching
• Wellness and fitness monthly allowances
• PTO + paid holidays + unlimited sick leave
• Autonomy and flexibility with remote work