Remote Digital Marketing Manager

Summary

Join Deepgram as a hands-on, data-driven Digital Marketer to own the planning, management, and execution of our paid media (SEM, display, paid social) and social media channels. Develop and execute digital marketing strategies to increase brand visibility and drive customer acquisition across channels.

Requirements

• Have experience directly managing both paid advertising and social media channels
• Have experience owning performance marketing budgets
• Are a natural storyteller with a knack for crafting compelling copy and messaging to shape our brand’s digital presence
• Are a scrappy, self-starter who thrives in a fast-paced environment
• Don’t shy away from data (you know where to turn to evaluate whether campaigns are working and driving ROI)
• Stay up to date with the latest best practices in digital marketing
• Prior experience managing paid advertising (i.e. Google Ads, LinkedIn Ads) and social media at a high-growth, B2B startup
• Proven track record of implementing conversion optimization strategies to improve campaign performance and successfully meet KPIs and ROI targets
• Solid understanding of the digital marketing landscape, best practices and trends
• Strong analytical skills and experience with tools like Google Analytics, Salesforce, Hubspot, to translate data into actionable insights and inform decision making
• A self-starter who can work autonomously and together with teams
• Growth mindset with a hunger for continuous learning and improvement
• Excellent collaboration and communication skills, with the ability to work cross-functionally

Responsibilities

• Develop and execute digital marketing strategies to increase brand visibility and drive customer acquisition across channels, including paid search, display, paid social, and social media
• Manage day-to-day operations of digital platforms, closely monitoring campaign performance and spend to optimize channel efficiency and ROI, with regular reporting on key metrics (conversion rates, CPA, and ROAS)
• Create and own testing roadmap to drive experimentation across creatives, messaging, audiences, etc., to refine paid media campaigns across channels
• Work cross-functionally across teams like Marketing, Sales, Product to develop campaigns that resonate with our target audience
• Keep up with the latest trends in digital marketing, to continually improve campaigns and digital presence