Digital Marketing Manager

Summary

Join RainFocus, a rapidly growing software company, as a Digital Marketing Manager to lead the strategy for lead acquisition programs and digital activities across online platforms.

Requirements

• Bachelor’s degree required (in Marketing, Marketing Analytics, Business preferred); or an equivalent combination of education and experience
• A minimum of 3 years of digital marketing experience; agency experience a plus
• A minimum of 3 years’ experience in a B2B marketing environment
• Hands-on experience with Google AdWords, Facebook, and LinkedIn
• Experience translating campaign goals to multi-channel, digital strategy targeting key personas
• Strong collaboration and leadership skills, with the ability to work cross functionally and bring alignment amongst stakeholders
• Advanced analytical and storytelling skills
• Advanced knowledge of search engine marketing and SEO best practices
• Experience reporting on marketing performance, and communicating marketing insights that impact sales outcomes
• Strong project management skills and ability to manage competing priorities and deadlines
• Proficient with Google Analytics and other web analytics reporting platforms
• Strong written, verbal communications and presentation skills

Responsibilities

• Oversee paid digital campaign channels and performance
• Create successful, repeatable campaign strategies in partnership with Marketing teams
• Forecast results/targets utilizing real-time platform and Customer Relationship Management system (CRM) data
• Prepare and report in a regular cadence performance for campaigns, channels, KPIs, and business goals
• Establish and maintain a testing strategy across all properties
• Make recommendations on the ongoing website strategy
• Manage various campaign requests in a timely manner across marketing stakeholders
• Support internal teams with the delivery of acquisition and business goals
• Maintain a deep understanding of the competitive landscape across RainFocus’ business lines
• Develop and define metrics, procedures, and workflows in collaboration with applicable stakeholders

Benefits

• Competitive salaries
• Competitive benefits
• 401k
• Generous PTO