Remote Director of Marketing

Summary

Join Metalab as a Marketing Director to craft the future by balancing big picture vision with detailed data-driven optimization, reporting, and insights.

Requirements

• Bachelor's degree in marketing, business, communications, or deep industry experience
• 8-10+ years of proven experience in marketing and brand building, preferably in consumer technology with a consistent record of developing and implementing successful marketing programs and campaigns
• Digitally native. Strong understanding of the mobile app or technology landscape and ideally experience marketing consumer-facing digital products
• Proven experience building and delivering successful external PR campaigns
• Open-minded, highly adaptable, and unafraid to advocate for what you believe in and the team you manage
• Strong communicator – will have to work with many different stakeholders and departments, along with a marketing team of varying roles
• Solution-oriented, proactive, and comfortable wrangling ambiguity into clearly defined paths forward
• Highly creative and experienced in devising targeted digital campaigns that perform
• Strong analytical skills with experience defining and monitoring progress toward data-driven goals
• Ability to manage many projects of varied sizes across multiple lines of business
• Up-to-date with the latest trends and best practices in digital marketing social, and brand building
• Proven experience delivering effective and innovative digital campaigns
• Proven track record of success in senior marketing roles delivering tangible results with a direct impact on the bottom line
• Self-starter entrepreneurial mindset with the ability to spot, problem solve, and execute on opportunities

Responsibilities

• Steward of the Metalab brand, translating this into brand-building opportunities and tactical marketing strategies that drive results
• Own the overall marketing vision, planning, execution, and budget
• Manage and roll out marketing and brand awareness strategies from concept to execution to measurement, including campaigns, events, digital marketing, social media, and PR
• Lead and grow a marketing team handpicked to tell engaging stories through design and content about what we do and how we do it; ensuring their deliverables ladder up to our strategies and goals while executing alongside them in order to deliver it
• Ability to report on and assess marketing performance and campaign effectiveness with data-driven insights, attribution, and analytics
• Immerse yourself in Metalab's history, portfolio, and client work to uncover the best stories to tell and content to share
• Cross-functional collaboration and stakeholder management (executive leadership, design, engineering, business development)
• Ability to consistently report on marketing performance and attribution
• Develop and manage a network of freelancers and suppliers