Remote Director of Marketing

Summary

Join Wild Alaskan Company as a Director of Integrated Marketing to drive growth and long-term brand loyalty. This role will oversee the go-to-market calendar, coordinate marketing efforts across various stakeholders and channels, and lead process improvements to positively impact cross-functional workstreams.

Requirements

• A driven, growth mindset; incredibly organized with high attention to detail; hands-on and willing to get into the weeds to drive change
• Proven track record of successfully scaling marketing through numerous stages of a company's growth to 100 million and beyond in topline revenue
• 12+ years of combined management and leadership experience in direct-to-consumer or subscription-based e-commerce businesses
• A proven track record of building and developing diverse teams
• Proven track record of setting aggressive goals and successfully driving new and recurring revenue growth through marketing and growth strategies
• Strong understanding of digital marketing channels, tools, and platforms
• Comfortable using BI tools to track KPIs, set targets, and monitor progress toward goals
• Proven track record of successfully running or overseeing a Performance Marketing program
• Proven track record of successfully running or overseeing a Lifecycle and Retention Marketing program
• Proven track record of successfully running or overseeing a Product Marketing function that worked in close partnership with in-house Digital Product and Engineering teams
• Strong leadership and managerial skills, with the ability to collaborate across teams and collectively set and achieve new and recurring revenue-focused goals
• Excellent analytical skills and a data-driven mindset, with the ability to leverage data to optimize growth and marketing strategies
• Exceptional communication and presentation skills, with the ability to articulate complex concepts and promote collaboration between stakeholders at all levels
• Experience building comprehensive customer journeys for subscription businesses
• A constant hunger to learn and try new approaches, testing ideas

Responsibilities

• Act as the lynchpin between the Marketing Department and Innovation & Brand Department to build and execute a holistic and integrated marketing plan
• Work closely with cross-functional partners to create alignment and support revenue growth, acquisition and retention, and enable cross-functional efficiency to deliver core KPIs
• Build strong relationships with stakeholders, communicating marketing initiatives and their impact effectively
• Work in collaboration with Senior Leadership to develop an integrated marketing strategy and process that aligns with WAC objectives and mission as well as the WAC Product Innovation roadmap. Oversee the implementation and management of the integrated marketing strategy as a lead and operator
• Collaborate cross-functionally with teams, including, but not limited to Brand, Creative, Performance Marketing, Digital Product Marketing, Product Innovation, Member Experience and Supply Chain, and Finance to ensure alignment and integration of strategies and execution across stakeholders
• Accountable for allocating the marketing budget and resources across multiple channels, optimizing spend to maximize reach, engagement, ROI and growth
• Work cross-functionally with stakeholders and channel owners — mass media, email, social, paid and new channels — to design and implement integrated marketing strategies that align with the company's goals, target audiences, and brand identity
• Own the quarterly go-to-market calendar, leading a cross-functional team to strategize, build and launch marketing campaigns
• Partner with Finance and Data to track progress against and report go-to-market KPIs
• Cross-functional oversight, management and execution of promotional activities such as seasonal promotions and product price discounts
• Responsible for overseeing the execution of an integrated channel marketing strategy that supports brand awareness, retention and growth. Works closely with cross-functional stakeholders including the Brand, Creative, Email & SMS, and other teams
• In partnership with Brand and Creative, coordinate cross-functional efforts to ensure cohesive brand messaging and user experience throughout the customer journey and across all channels
• Work with Creative to oversee the production of marketing materials, such as advertisements, videos, and promotional content. Oversee the Marketing Creative Brief process and coordinate with channel owners to submit Marketing Creative briefs

Benefits

• Health insurance
• 401k
• PTO
• Safe/sick time
• Vacation
• Parental leave