Remote Paid Media Marketing Specialist

Summary

Join Cloudflare as a Global Paid Media Specialist and contribute to the company's mission to build a better Internet. This is a fixed-term role for 11 months, working on paid social and display campaigns across APJC region.

Responsibilities

• Implement and support global paid social and display campaigns
• Coordinate and execute integrated planning across all product categories
• Collaborate with key stakeholders to ensure timely delivery of integrated planning tactics aligned with strategic objectives
• Partner with internal and external partners, overseeing processes and ensuring accuracy while maintaining an quality assurance
• Daily management of all paid social platforms, reporting, analytics, and trend tools
• Responsible for all basic tactical execution for paid social accounts at scale including audiences
• Campaign optimization: ad copy creation and testing, landing page testing, and bid and budget management
• Partner with the regional paid media team leads to understand requirements, market challenges and adjust plans accordingly
• Collaborate with globalisation team and local teams for asset translation (Mandarin, Japanese, Korean, Bahasa Indonesia, Thai, Vietnamese)
• Create solutions at a global level that will help drive efficiency for other regions and team members
• Track and report on campaign results on a weekly/quarterly/ad hoc basis
• Campaign budget allocation & monitoring to ensure proper pacing and efficiency
• Effectively communicate insights and trends based on campaign performance and provide recommendations